Marketing Research & Intelligence PT

Course contents
  • - Recap: theories, concepts, frameworks, and thoughts on international marketing
    - Managing customer insights and marketing information systems
    - CRM and internal databases
    - Competitive marketing intelligence
    o Gathering and analyzing data about competitors and target customers
    o Monitoring and gaining customer insights from social network sites
    - Marketing research
    o Population and sampling
    o Experimental research
    o Observational, ethnographic and netnographic research
    o Survey research (survey design, questionnaires, descriptive analysis)
    - Mechanical research (people meters, checkout scanners, data tracking)
Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
Privacy Policy