Online Marketing PT

Course contents

 Consumer behavior & social network research
 Tools and media for digital marketing communications
o Affiliate marketing
o Social media marketing
o Newsletter/e-mail marketing
o Display marketing
o Adgames
o Mobile & apps marketing
 Measurement and analytics, connecting activities to business results
o Google adwords / SEA
o Google analytics / SEO
 Webshop design & usability

Department

Master's program International Business & Management