Online Marketing FT Scrum

Course contents
  •  Consumer behavior & social network research
     Tools and media for digital marketing communications
    o Affiliate marketing
    o Social media marketing
    o Newsletter/e-mail marketing
    o Display marketing
    o Adgames
    o Mobile & apps marketing
     Measurement and analytics, connecting activities to business results
    o Google adwords / SEA
    o Google analytics / SEO
     Webshop design & usability
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