Brand Management & Communication

Course contents
  • - Introduction to Brand Marketing
    - Consumer behavior and brand perception
    - Managing the Brand Portfolio/Architecture
    - How to create and launch Brand(s)
    - How to make and implement Branding Decisions
    - How to define a Brand's Marketing Mix
    - How to define a Brand's Communication Strategy
    - How to measure Brand Equity
    - Assessing Brand Portfolios
    - Rationalizing Brand Portfolios