Research Methods

Course contents
During the course students will become familiar with different methodologies and research strategies. They will recognize that research contributions differ from managerial implications and be able to argue for a research problem. They will become aware with inductive and decuctive research approaches as well as the research approach in the field of business.

Several qualitative and quantitative research methods are introduced and discussed. In depth we discuss the following issues:

Philosophy of science
Kinds of qualitative research
Kinds of quantitative research
Differences in the research approach
The research process
Valuable contributions
Research model development
Hypotheses development
Measurement development
Reliability and Validity
Structure of empirical reporting
Drawing conclusions and implications
Limitations