Strategic Simulation

Course contents
  • This course specifically aims to help students:
    Learn concepts and discuss issues in strategy implementation
    Integrate and demonstrate knowledge from the previous course in an active, challenging environment
    Understand key elements of the strategic management process through the simulation and assignments (e.g. formulation of a vision/mission statement, portfolio-analysis, financial ratio analysis, SWOT-analysis, competitor analysis, etc.)
    Improve skills in information analysis and interpretation
    Demonstrate good management and team skills in a stressful environment
    Understand the linkage between marketing and strategy
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