Introduction to International and Global Management

Course contents
  • The level and significance of international and global management have over the past decades posed challenges for policy makers, institutions, non-government organisations and multinational corporations. In this course, we will address some of the most prevalent topics of international and global management, including but not limited to:

     significance of and driving forces behind internationalization and globalization
     international strategic situation analysis: identification, evaluation and selection of countries and target markets
     political/legal environment
     economic environment
     socio-cultural environment
     technological environment
     natural environment
     analysis of political/legal and social stakeholders
     analysis of market-related exchange partners (international marketing research)
     location-related factors and multi-level concept for international business development
     barriers to trade
     competition analysis for attractive target markets
     selection of market development strategy
     selection of market entry strategy