Introduction to International and Global Management

Course contents
  • historical development, significance of, and driving forces behind internationalization and globalization
    international strategic situation analysis: identification, evaluation and selection of countries and target markets
    political/legal environment
    economic environment
    socio-cultural environment
    technological environment
    natural environment
    analysis of political/legal and social stakeholders
    analysis of market-related exchange partners (international marketing research)
    location-related factors and multi-level concept for international business development
    tariff and non-tariff barriers to trade
    competition analysis for attractive target markets
    selection of market development strategy, taking into account the current importance and suitability of classic and new ways of market development
    selection of market entry strategy, taking into account the current importance and suitability of classic and new ways of market entry
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