Digital Management

Course contents
  • Digital Strategies and Business Model Development:
    Digital products
    Value chains in digital markets
    Digital business models & strategies
    success factors and characteristics of digital markets
    strategic implications of corporate strategies in digital markets

    Digital Marketing & Communications:
    Aims and Functioning of Display-Marketing, Newsletter-Marketing, Affiliate-Marketing, search engine marketing and -optimization, Social Media Marketing
    Digital Marketing Strategies for various business sectors