Digital Management

Course contents
  • Digital Strategies and Business Model Development:
    Digital products
    Value chains in digital markets
    Digital business models & strategies
    success factors and characteristics of digital markets
    strategic implications of corporate strategies in digital markets

    Digital Marketing & Communications:
    Aims and Functioning of Display-Marketing, Newsletter-Marketing, Affiliate-Marketing, search engine marketing and -optimization, Social Media Marketing
    Digital Marketing Strategies for various business sectors
MCI uses cookies to align content and recommendations with your interests. Detail information on the use of cookies and services for web analysis and online marketing can be found in our privacy policy. By using our website, you consent to the use of our cookie policy.
Privacy Policy