Digital Management

Course contents

Digital Strategies and Business Model Development:
Digital products
Value chains in digital markets
Digital business models & strategies
success factors and characteristics of digital markets
strategic implications of corporate strategies in digital markets

Digital Marketing & Communications:
Aims and Functioning of Display-Marketing, Newsletter-Marketing, Affiliate-Marketing, search engine marketing and -optimization, Social Media Marketing
Digital Marketing Strategies for various business sectors

Department

Master's program International Business & Law