Health Promotion & Preventive Medicine
Course contents
  • The role of marketing in public and private healthcare organizations. Sector-wide, corporate, social marketing.
    Need and demand analysis; gap analysis.
    The concept and possible patterns of market segmentation.
    From segmentation to positioning.
    The concept of "marketing mix" and its adaptation to healthcare organizations. The "Eight P's" model.
    Health system relationships & trust; stakeholder relations
    Stakeholder alignment - addressing public will and individuals behaviour;
    Preventive health policies & social marketing strategies to change individual behaviour.
    Evaluation of social marketing campaigns - principals of social value appraisal
    Protecting and Promoting Health in the work place
    The role of genetics in disease prevention
Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
Privacy Policy