Management of Marketing Channels

Course contents

"Market communications
Communication planning: communication process, communication paths, communication objectives and impact, integrated communication
Classic advertising: planning, identification numbers, media selection, advertising design, campaign management:
Consumer behavior and social media; Online media and instruments
Important tools of PR work
Channel management and sales:
Conception and planning of the distribution system
Indirect sales: sales agent, sales administration
direct marketing
Distance selling: online shop
Personal sales: sales process and the activities in the individual phases, measurement of the sales performance, organization of the sales organization"

Department

Bachelor's program Business & Management