Quantitative Methods of Empirical Research

Course contents

Students will conduct a small research project based on a self-developed questionnaire. Thereby, they acquire sound theoretical knowledge and develope practical skills so that you are able to
- draft a concept for and develop an empirical survey based on a questionnaire.
- determine and operationalize variables.
- chose the appropriate scales and types of questions.
- structure a questionnaire.
- discuss quality-related aspects like scientific quality criteria and pretests.
- discuss important concepts of the survey like the statistical universe and sample selection.
- evaluate the performance of the survey.
- collect and encode data.

Department

Bachelor's program Business & Management