Introduction to Marketing

Course contents
  • - Marketing concept
    - Basic marketing principles: exchange, benefit, system orienta-tion
    - Customer satisfaction and customer loyalty
    - Target group oriented marketing
    - Product lines, services and brands
    - Communication tools
    - Prices, terms and conditions
    - Distribution channels and sales management
Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
Privacy Policy