Buyer & Consumer Behavior

Course contents
  • Introduction: Consumers in the Marketplace
    - Consumer Behavior and the Marketing Concept
    - Decision Making in the Market Place
    Consumers as Individuals
    - 2.1 Activating Processes and Consumer Behavior
    - 2.2 Cognitive Processes and Consumer Behavior
    Consumers in their Social and Cultural Settings
    - 3.1 Individuals and their Social Environment
    - 3.2 Culture and Consumer Behavior
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