Marketing and Product Management

Course contents
  • - Creating a marketing plan: market assessment, opportunity statement, competitve evaluation, market segmentation, segment evaluation, targeting
    - Product differentiation: relative competitive position, differentiation ability and potentials, SWOT-Analysis
    - Positioning: strategy and positioning statement;
    - Implementation planning and execution: prioritization, product definition, performance, value
    - decisions of product policy during different stages of the product life cycle (innovation, differentiation, variation, elimination);
    - important theories, tools and models: product life cycle, product positioning, capital and recources budgeting, Go to action planning, financial resources and controlling of success
MCI uses cookies to align content and recommendations with your interests. Detail information on the use of cookies and services for web analysis and online marketing can be found in our privacy policy. By using our website, you consent to the use of our cookie policy.
Privacy Policy