Digital Business

Course contents

- Analyze of a marketplace and associated participants to incorporate knowledge about customers, competitors and other stakeholders into the strategy
- Identification of the hardware and software components, which are necessary for a successful strategy implementation
- Development of a digital business strategy based on a process model
- Supply chain management in digital businesses
- Analysis of various eProcurement methods and their evaluation in terms of applicability, benefits and risks
- Based on the digital strategy, a digital marketing concept is developed
- Implementation of CRM in digital business
- Analysis, design and operation of digital business IT systems with the latest technological possibilities

Department

Bachelor's program Digital Business & Software Engineering