Digital Business

Course contents
  • - Analyze of a marketplace and associated participants to incorporate knowledge about customers, competitors and other stakeholders into the strategy
    - Identification of the hardware and software components, which are necessary for a successful strategy implementation
    - Development of a digital business strategy based on a process model
    - Supply chain management in digital businesses
    - Analysis of various eProcurement methods and their evaluation in terms of applicability, benefits and risks
    - Based on the digital strategy, a digital marketing concept is developed
    - Implementation of CRM in digital business
    - Analysis, design and operation of digital business IT systems with the latest technological possibilities