Digital Entrepreneurship

  • Master's Program Management, Communication & IT
Course unit code
Level of course unit
  • Master
Semester when the course unit is delivered
  • 1
Number of ECTS credits allocated
  • 5.0
Name of lecturer(s)
  • FH-Prof. Dr. Mirski Peter J.
  • Kinsey Greg, MBA, BSc
Learning outcomes of the course unit
  • Students acquire knowledge of entrepreneurship by familiarizing themselves with current theories. They deal with the conception and implementation of entrepreneurship in the digital age. The students have a comprehensive understanding of different strategies in companies and are able to choose between them and implement the different strategies depending on the requirements and goals in the company. They have insights in methodological tools for professional management of innovations and can apply the respective tools in a targeted manner. Furthermore, skills of active leadership and design of interdisciplinary design and innovation teams are acquired.
Mode of delivery
  • face-to-face (Präsenzveranstaltung)
Prerequisites and co-requisites
  • none
Course contents
  • - Theories and concepts of entrepreneurship
    - Tools for strategy development, implementation and analysis using the example of Design Thinking
    - Instruments for design and innovation processes
Recommended or required reading
  • - Dollinger, M. J. (2008). Entrepreneurship: Strategies and resources (4th ed). Marsh Publications.
    - Drucker, P. (2014). Innovation & Entrepreneurship. New York: Routledge.
    - Neck, H., & Green, P. (2014). Teaching Entrepreneurship: A Practice-Based Approach. Cheltenham: Edward Elgar Publishing Ltd.
    - Plattner, H., Meinel, C., & Leifer, L. (2013). Design Thinking: Understand - Improve - Apply (Understanding Innovation). Heidelberg: Springer Verlag.
    - Schilling, M. A. (2016). Strategic Management of Technological Innovation. Mcgraw-Hill Education.
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
Assessment methods and criteria
  • To monitor the students’ learning this course will provide ongoing assignments as a basis for feedback and grading (formative assessment) and/or will evaluate the students learning at the end of the course or an instructional unit via exams, final project reports, essays or seminar papers (summative assessment).
Language of instruction
  • English