Digital Interaction Lab

  • Master's Program Management, Communication & IT
Course unit code
Level of course unit
  • Master
Semester when the course unit is delivered
  • 2
Number of ECTS credits allocated
  • 5.0
Name of lecturer(s)
  • Groth Aleksander, PhD
Learning outcomes of the course unit
  • Students understand the influence of technology on people's everyday information and communication behavior. They get to know different types of online/social communities and understand how they are structured. The students learn 'Digital Methods' theoretically and applied to collect and process communication data of digital platforms.
Mode of delivery
  • face-to-face
Prerequisites and co-requisites
  • none
Course contents
  • - Technology Acceptance
    - Types of communities, characteristics of online communities / social networking sites
    - User behavior in online communities - social collective action (identities, shitstorms, user activation possibilities, trust, etc.)
    - Gamification as an approach to increase motivation & usage
    - Digital Methods as an empirical approach
    - Visual Social Network Analysis
Recommended or required reading
  • - Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.
    - Dobusch, L., & Schoeneborn, D. (2015). Fluidity, identity, and organizationality: The communicative constitution of Anonymous. Journal of Management Studies, 52(8), 1005-1035.
    - Dolata, U., & Schrape, J. F. (2018). Collectivity and power on the internet: A sociological perspective. Springer.
    - Kraut, R. E., Resnick, P. & Kiesler, S. (2016). Building successful online communities. Evidence-based social design. Cambridge, Massachusetts: The MIT Press.
    - Rogers, R. (2019). Doing digital methods. Sage.
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
Assessment methods and criteria
  • To monitor the students’ learning this course will provide ongoing assignments as a basis for feedback and grading (formative assessment) and/or will evaluate the students learning at the end of the course or an instructional unit via exams, final project reports, essays or seminar papers (summative assessment).
Language of instruction
  • English