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Digital Interaction Lab
Department
Master's Program Management, Communication & IT
Course unit code
MCI-M-2-DIL-DIL-LAB
Level of course unit
Master
Semester when the course unit is delivered
2
Number of ECTS credits allocated
5.0
Name of lecturer(s)
not available
Learning outcomes of the course unit
Students understand the influence of technology on people's everyday information and communication behavior. They get to know different types of online/social communities and understand how they are structured. The students learn 'Digital Methods' theoretically and applied to collect and process communication data of digital platforms.
Mode of delivery
face-to-face
Prerequisites and co-requisites
none
Course contents
- Technology Acceptance
- Types of communities, characteristics of online communities / social networking sites
- User behavior in online communities - social collective action (identities, shitstorms, user activation possibilities, trust, etc.)
- Gamification as an approach to increase motivation & usage
- Digital Methods as an empirical approach
- Visual Social Network Analysis
Recommended or required reading
- Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.
- Dobusch, L., & Schoeneborn, D. (2015). Fluidity, identity, and organizationality: The communicative constitution of Anonymous. Journal of Management Studies, 52(8), 1005-1035.
- Dolata, U., & Schrape, J. F. (2018). Collectivity and power on the internet: A sociological perspective. Springer.
- Kraut, R. E., Resnick, P. & Kiesler, S. (2016). Building successful online communities. Evidence-based social design. Cambridge, Massachusetts: The MIT Press.
- Rogers, R. (2019). Doing digital methods. Sage.
Planned learning activities and teaching methods
The course comprises an interactive mix of lectures, discussions and individual and group work.
Assessment methods and criteria
To monitor the students’ learning this course will provide ongoing assignments as a basis for feedback and grading (formative assessment) and/or will evaluate the students learning at the end of the course or an instructional unit via exams, final project reports, essays or seminar papers (summative assessment).
Language of instruction
English
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