Management of Marketing Channels

Course contents
  • "Market communications
    Communication planning: communication process, communication paths, communication objectives and impact, integrated communication
    Classic advertising: planning, identification numbers, media selection, advertising design, campaign management:
    Consumer behavior and social media; Online media and instruments
    Important tools of PR work
    Channel management and sales:
    Conception and planning of the distribution system
    Indirect sales: sales agent, sales administration
    direct marketing
    Distance selling: online shop
    Personal sales: sales process and the activities in the individual phases, measurement of the sales performance, organization of the sales organization"