Strategic Management

Course contents
  • - fundamentals and evolution of strategic management;
    - strategic management process (strategic planning, analysis and prognosis, strategy development, strategy evaluation, operationalization and implementation);
    - corporate vision;
    - strategic objectives, functioning, and the relevance of value based management for SME;
    - selected strategic management tools: analysis tools, development, and choice of strategies (internal and external analysis) etc.;
    - objectives and implications of strategic business management;
    - different strategy concepts and models;
    - strategy formulation at the divisional and corporate levels;
    - strategy development, planning and implementation;
    - innovation management;
    - strategic technology management;
    - strategy implementation;