Strategic Marketing

Course contents
  • marketing as market-oriented corporate management
    marketing planning as market-oriented corporate and business planning
    structure and content of the marketing concept
    strategic situation analysis in marketing and marketing research
    marketing goal systems and goal relationships
    market-participant-related marketing strategies
    definition of strategic priorities in the marketing mix
    fundamentals of management accounting with regard to marketing and marketing audit
    marketing and distribution organization

    fundamentals of international strategic marketing management