Strategic Marketing

Course contents

marketing as market-oriented corporate management
marketing planning as market-oriented corporate and business planning
structure and content of the marketing concept
strategic situation analysis in marketing and marketing research
marketing goal systems and goal relationships
market-participant-related marketing strategies
definition of strategic priorities in the marketing mix
fundamentals of management accounting with regard to marketing and marketing audit
marketing and distribution organization

fundamentals of international strategic marketing management

Department

Bachelor's program Management & Law