Alpine Tourism

Course contents

Dir. Josef Margreiter:
Branding and destination management using the example of Tyrol

Dr. Jacqueline McGibbon:
Lecture and Case Study "St. Anton". The history of tourism in one particular alpine tourism destination (St. Anton am Arlberg), the current contours of alpine tourism in the region, how tourism has influenced and continues to influence local life and culture, the influence of wider economic and political developments on the alpine tourism industry in the region and the challenges and opportunities alpine tourism faces in the future.

Theresa Mitterer-Leitner, MA:
Introduction to alpine tourism
Dimensions of Alpine tourism - facts and figures
Characteristics of Alpine tourism
Alpine agriculture and tourism
Development of Alpine regions - tourism, architecture, company structures Alpine Summer Tourism - development and challenges
Alpine Winter tourism - development and challenges
Sustainable tourism development in Alpine regions
Butler‘s TALC applied on alpine tourism development

Guest lecture: Peter Unsinn, MA
Head of Market Management Innsbruck Tourism
- Innsbruck as a tourism destination
- Organizational structure of the Innsbruck tourist board
- Market management
- Peter's job - what does a tourism marketing manager do?

Department

Bachelor's program Entrepreneurship, Tourism & Leisure Business