Communication Management

From strategy to implementation

Does the classic press release still have any significance in a digital world? Are companies able to create a consistent brand image inside and outside in an increasingly networked context? In times of information overload, can companies still stand out from the competition in the fight for the attention of the target group? Modern communication management starts with the development of an integrated communication strategy that understands the organization's stakeholders (e.g., employees, consumers, the public) as a holistic reference of communication. This understanding sets the framework for the derivation of targeted communication measures, taking into account target group content and channels. There is a growing trend for organizations to evolve from advertisers to content producers to in order catch the attention of consumers and other stakeholders. Ultimately, the measurement of success decides whether the communication goals achieved have met the previously set communication goals.

After completing the certificate course

  • Understand forward-looking communication as a task of strategic business management and manage its effective anchoring in organizations;
  • you are able to develop an integrative communication strategy, formulate goals and derive communication measures from them;
  • you are able to systematically plan a communication measure, to track its implementation and to carry out its evaluation;
  • Have an overview of the major communication trends in the digital world and assess their importance to enterprise communications management


The part-time certificate course is designed for

  • Managers and other decision makers with strong communication responsibilities or responsibilities at the interface to corporate communications (e.g., Product Management, Strategic Sales);
  • company spokespersons, assistants to the board of directors or management with communication-related tasks aimed at professionally exercising their current role on the basis of systematic approaches and taking account of communication-relevant aspects of digitization;
  • marketing and / or corporate communications professionals who wish to advance in the future (holistic, integrated);
  • Graduates of relevant disciplines or branches who wish to acquire high-level, practice-oriented additional education (e.g. journalism, communication sciences, humanities, languages, political science, business administration, marketing, law, etc.).
Short Facts
  • Duration: 8 days
  • Next start: 8, February 2019
  • Application deadline: 17, December 2018
  • Language: German
  • Costs: EUR 3,250.-
  • ECTS: 10

Apply now!

Contact
Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

Your way to success

The concept of this compact training program is perfectly tailored to the needs of the group specified above.

In 5 content modules, an excellent knowledge of communication management is imparted. The development of an integrated communication strategy, communication trends in the digital world, the planning of communication measures, the implementation of communication measures as well as budgeting and performance measurement are taught.

More information on costs & teaching principles can be found hier.

Flyer ( pdf | 131.89K )

Curriculum ( pdf | 34.60K )

The faculty includes researchers and experienced practitioners with proven expertise in their respective fields of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.

Academic board

Prof. Dr. Tobias Krohn
Professor für BWL, Medien- & Kommunikationswirtschaft an der Dualen Hochschule Baden-Württemberg, Ravensburg / Deutschland

Faculty (excerpt):

Prof. Dr. Tobias Krohn
Professor für BWL, Medien- & Kommunikationswirtschaft an der Dualen Hochschule Baden-Württemberg, Ravensburg / Deutschland

Gerhard Kürner
Geschäftsführer Cyberhouse, Linz / Österreich

MMag. Dr. Peter Vogler
Geschäftsführer Dr. Peter Vogler Consulting & image3® Kommunikationsdienstleistungs GmbH, Dornbirn / Österreich

The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

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