Entrepreneurship & Digital Innovation

Driving digital transformation with the help of start-up methods

New digital technologies can disrupt traditional products, industries and business models, putting even large companies under pressure. While most established companies are very adept at developing incremental innovations to existing products in familiar market segments, it is particularly difficult to deal with ground-breaking innovations, often based on digital technologies. Existing companies are primarily good at executing already successful and profitable business models. However, dealing with potentially disruptive ideas and technologies that do not yet have an established business model requires companies to work in a "search mode" - similar to a start-up - to look for a new, profitable business model. However, companies that want to successfully master the challenges posed by digital technologies can acquire the best of both worlds by properly integrating different start-up methods into a larger corporate context.

Developing this capability is the focus of the MCI certificate program in Corporate Entrepreneurship, which teaches the principles, methods and tools that companies can use to build new technology skills and develop ground-breaking new business models at the same time as implementing their already successful business models.

Numerous internationally successful, innovative companies have shown how this balancing act can be achieved and more and more established companies in the DACH region - Palfinger, Andritz, Zeiss, Boehringer Ingelheim, UNIQA, etc. - are following these examples. While established innovation management is primarily strong in portfolio management, this course shows how start-up methods can be successfully anchored in an established company in modern practice and used for digital innovations - a cutting-edge approach for every successful company that wants to utilise the potential of disruptive technologies for growth and security in addition to its core business.


After completing the MCI certificate programme in Corporate Entrepreneurship, you will be able to

  • design an innovation-friendly ecosystem to successfully integrate modern start-up methods into a larger corporate context and utilise them for digital innovation;
  • comprehensively understand and apply the concept of corporate entrepreneurship to counter disruptive technologies and business models in established companies with state-of-the-art practices;
  • identify relevant digital technologies and business models and appropriately assess their potential benefits and threats based on the strategic objectives of your organisation.


The part-time Certificate in Entrepreneurship & Digital Innovation program is

  • Innovation managers, intrapreneurs, product owners, change managers and other interested parties who want to successfully apply modern start-up methods in their company;
  • Entrepreneurs who want to switch to the role of corporate entrepreneur in their company;
  • Managers in companies who want to see disruptive technologies as an opportunity for their own growth and may already be thinking about setting up a corporate start-up accelerator programme;
  • Management consultants who support established companies in setting up an ecosystem or with specific disruptive projects or with specific disruptive projects.



Short Facts
  • Duration: 11 on-campus sessions + 5 online-weeks
  • Next start: 07.11.2024
  • Application deadline: 26.05.2024
  • Language: German
  • Tuition fee: EUR 5.450,-
  • ECTS: 20

The certificate course can be counted towards selected Master Degree Programs.

Apply now!

 Victoria Lettenbichler | Program Manager
Victoria Lettenbichler Program Manager +43 512 2070 - 2102

Your way to success

The certificate course and is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers and is conducted in a blended learning format (combination of face-to-face modules and synchronous & asynchronous online weeks)

The program includes 11 on-campus sessions and 5 online-weeks. Please also plan extra time for projects to be completed as part of selected modules and your final paper.

  • More information on costs & teaching principles can be found here.
  • Detailed schedule on request.

The following achievements are to be provided:

  • Project Work: serves the transfer of learning & implementation into the professional practice and deals with approaches to solutions.
  • Final Thesis: deals with operational problems and approaches to solutions.
  • Final Examination: presentation of the Final Thesis, discussion and feedback.

The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.

Scientific Management

Assoz. FH-Prof. Dr. Evgeniia Filippova-Karlusch
MCI Lecturer Department Wirtschaft & Management, Innsbruck / Tirol

Faculty (excerpt)

Prof. Dr. Stefanie Auge-Dickhut
Head CC Courcing, Business Engineering Institute St. Gallen / Switzerland

Mag. Albrecht Karlusch
Managing Direktor, Sturcinspect Infrastructure Lifecylce Hub, Vienna

FH-Prof. DI Dr.-Ing. Michael Kraxner
MCI Lecture & Head Department Research & Development - R & D Strategy, Structure, Organisation, Services & Technology Transfer, Innsbruck / Tyrol

Prof. Dr. Sebastian Pioch
Owner Innokontor, Hamburg / Germany

FH-Prof. Dr. Oliver Som
MCI Lecturer & Head of Innovation Management, Department Business & Management, Innsbruck / Tyrol

Benjamin Suitner, BA MA
Consultant, Start Up Tirol GmbH, Innsbruck / Tyrol
MCI Scientific Assistance & Project Management, Research & Development, Innsbruck / Tyrol

The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

The certificate course can be counted towards selected Master Degree Programs.

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