General Management

Business administration for non-business majors

Globalization of markets, leadership strategies, knowledge engineering, change management, new information and communication technologies are only a few of the complex topics shaping the current business and management discourse. We are currently witnessing a cultural and structural change, in which the intensity, pace, and effect will be unprecedented. Consistently enforced strategic management with operational stability will determine the success of a company and any other institution or organization more than ever before.

With the Certificate in General Management program, MCI presents an internationally oriented training course of the highest quality. It provides executives and up and coming ones from business, administration, culture, and politics with a practical management guide enabling them to proactively meet the challenges of their profession.

The course offers a foundation in entrepreneurial thinking and action and qualifies participants to successfully apply this knowledge in practice.

Upon completion of the Certificate in General Management program you will have

  • understood the development of internal and external demands on organizational and project management and have learned how to apply the newly acquired management knowledge,
  • acquired state-of-the-art methods and tools to adequately master new challenges,
  • created a personal management concept as part of your final project, which will help you take on the daily responsibilities and problems of your profession.

Participants are given plenty of opportunity to reflect on and come to understand their current and future management responsibilities from a holistic point of view.

The part-time course is designed for executives, up and coming executives, and future decision makers looking to prepare for higher management responsibilities or to improve their qualification for the growing demands of their current position. It is particularly appropriate for graduates of non-business studies wishing to complement their qualification with business training and management-related competencies. Young entrepreneurs are given an opportunity for further training to be able to realize their projects with competence and professionalism.







Short Facts
  • Duration: 24 on-campus sessions + 1 day online
  • Next start: 17.10.2024
  • Application deadline: 26.05.2024
  • Language: German
  • Tuition fee: EUR 8,570,-
  • ECTS: 35

The certificate course can be counted towards selected Master Degree Programs.

Apply now!

 Lena Wiestner | Office Management
Lena Wiestner Office Management +43 512 2070 - 2101

Your way to success

The numerous graduates of the Certificate in General Management program attest to the success of this course. Please see below for more information:

The Certificate in General Management program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.

The content of the course is divided into 12 modules providing participants with an excellent foundation to enter any field of management. The course discusses a broad spectrum of aspects including strategic management & digital transformation, data analytics, marketing, the basics of accounting, human resource management, management control, finance, and much more.

The program includes 24 on-campus sessions and 1 weeks online. Please also plan extra time for 7 projects, to be completed as part of selected modules, reviews and your final paper and exam.

  • More information on costs & teaching principles can be found here.
  • Detailed schedule on request.

The following achievements are to be provided:

  • Reviews: written exams
  • Project Work: serves the transfer of learning & implementation into the professional practice and deals with approaches to solutions.
  • Final Thesis: deals with operational problems and approaches to solutions.
  • Final Examination: presentation of the Final Thesis, discussion and feedback.

The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.

Scientific Management

Univ.-Prof. Dr. Kurt Matzler
Professor of Strategic Management, University of Innsbruck / Tyrol

Prof. Dr. Andreas Altmann
Rector MCI, Innsbruck / Tyrol

Mag. Susanne E. Herzog
Head of Executive Education MCI, Innsbruck / Tyrol

Faculty (excerpt)

Dr. Martin Carmann
Consultant, Trainer and Owner of Carmann Consulting GmbH, Vienna / Austria

Prof. Dr. Bernd Ebersberger
Head of Innovation Management at University of Hohenheim / Germany

FH-Prof. Dr. Markus Kittler
MCI Lecturer Department Management & Law, Innsbruck / Tyrol

Dr. Maria Kreuzer
Project Partner, IMARK Strategieberatung, Innsbruck / Tyrol

DDI Dr. Helmut Erich Mößmer
Head of Department, BMW AG, Munich / Germany

Dr. Lisa Perkhofer, M.A.
MCI Lecturer, Department Business & Management, Innsbruck / Tyrol

Dr. Christian Ploder
MCI Lecturer, Department Management, Communication & IT, Innsbruck / Tyrol

Mag. (FH) Karl Silly
Head of Corporate Clients of the BTV Bank für Tirol und Vorarlberg AG, Innsbruck / Tyrol


The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

The certificate course can be counted towards selected Master Degree Programs.

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