General Management

Business administration for non-business majors.

Globalization of markets, leadership strategies, knowledge engineering, change management, new information and communication technologies are only a few of the complex topics shaping the current business and management discourse. We are currently witnessing a cultural and structural change, in which the intensity, pace, and effect will be unprecedented. Consistently enforced strategic management with operational stability will determine the success of a company and any other institution or organization more than ever before.

With the Certificate in General Management program, MCI presents an internationally oriented training course of the highest quality. It provides executives and up and coming ones from business, administration, culture, and politics with a practical management guide enabling them to proactively meet the challenges of their profession.

The course offers a foundation in entrepreneurial thinking and action and qualifies participants to successfully apply this knowledge in practice.

Upon completion of the Certificate in General Management program you will have

  • understood the development of internal and external demands on organizational and project management and have learned how to apply the newly acquired management knowledge,
  • acquired state-of-the-art methods and tools to adequately master new challenges,
  • created a personal management concept as part of your final project, which will help you take on the daily responsibilities and problems of your profession.

Participants are given plenty of opportunity to reflect on and come to understand their current and future management responsibilities from a holistic point of view.

The part-time course is designed for executives, up and coming executives, and future decision makers looking to prepare for higher management responsibilities or to improve their qualification for the growing demands of their current position. It is particularly appropriate for graduates of non-business studies wishing to complement their qualification with business training and management-related competencies. Young entrepreneurs are given an opportunity for further training to be able to realize their projects with competence and professionalism.

Short Facts
  • Duration: 25 days
  • Next start: 10 October 2019
  • Application deadline: 01, October 2019
  • Language: German
  • Costs: EUR 7.015,-
  • ECTS: 40

Apply now!

Claudia Haidacher
Claudia Haidacher Assistant & Project Management +43 512 2070 - 2122This email address is being protected from spambots. You need JavaScript enabled to view it.

Your way to success

The numerous graduates of the Certificate in General Management program attest to the success of this course. Please see below for more information:

The Certificate in General Management program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.

The content of the course is divided into 18 modules providing participants with an excellent foundation to enter any field of management. The course discusses a broad spectrum of aspects including strategic management, change management, market entry strategies, marketing, the basics of accounting, human resource management, management control, legal management issues, and much more.

The program includes 34 on-campus sessions. Please also plan extra time for nine projects, to be completed as part of selected modules, reviews and your final paper and exam.

More information on costs & teaching principles can be found here.

Flyer ( pdf | 158.56K )
Schedule ( pdf | 48.20K )
Curriculum ( pdf | 48.78K )

The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.


Scientific management & advisory board

Univ.-Prof. Dr. Kurt Matzler
Freie Universität Bozen / Südtirol, Universität Innsbruck / Tirol

Prof. Dr. Andreas Altmann
Rektor MCI, Innsbruck / Tirol

Mag. Susanne E. Herzog
Head of Executive Education MCI, Innsbruck / Tyrol


Faculty (excerpt):

Dr. Martin Carmann
Consultant, trainer and owner of Carmann Consulting GmbH, Vienna / Austria

Mag. Klaus Fetka
Klaus Fetka is the head of human resources and staff development of Porsche Inter Auto in Salzburg.

Dipl.-Kfm. Robert Grüneberg
Sales & Marketing Director, Mehler Engineered Products GmbH, Fulda / Germany

Prof. Dr. Kurt Jeschke
Prorector IUBH Business Programs, Business Administration and Economics, IUBH Campus Studies, Bad Honnef / Germany

Prof. MMag. Dr. Ernst Madlener
Ernst Madlener is a professor and works as a certified accounting expert in Innsbruck.

Univ.-Prof. FH-Prof. Mag. Dr. Franz Pegger
Franz Pegger is a university and university of applied sciences professor. He is a lawyer at and partner of the Greiter Pegger Kofler law firm in Innsbruck.

Dipl.-Kulturw. Maike Percy
Maike Percy is an expert on business and cultural studies and the director of THE BRIDGE in Munich, Germany.

Dr. Christian Ploder
MCI Lecturer at the Department of Management, Communication & IT, Innsbruck / Tyrol

Dipl.-Kfm. Jens Schäfer
Managing Director CONS VC GmbH, Vaterstetten / Germany

Mag. Elgar Schnegg, MBA
Managing Director Teva Austria, Vienna / Austria

Prof. DI Dr. Erich Schwarz
Dean, Head of the Institute at the Institute for Innovation Management and company foundation, ALPEN-ADRIA-University Klagenfurt / Austria

Mag. Dr. Thomas Würzburger, zSPM
Thomas Würzburger holds a recognized certification as senior project manager and acts as a coach for (future) project managers. He works as a lecturer and instructor in various study programs and MBA in project management courses.

The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

The Certificate in General Management can be counted towards the Executive MBA in General Management and the MSc in Management & Leadership programs. Both have been awarded the FIBAA Premium Seal.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

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