New Ways to Sustainable Customer Relations
Today’s executives as well as marketing and sales managers face new tasks and challenges of the digital and social age. Customers get overwhelmed by floods of advertisements through all types of media, only perceiving and evaluating a small fraction of the information they receive. They become increasingly more critical and demand transparency, sustainability, individual treatment and favorable prices from companies. Online giants and international competitors lower their prices to offer attractive deals, while established companies manage Big Data and integrate their marketing measures in traditional, digital and social media.
The certificate course "Marketing Management - New Ways to Sustainable Customer Relations" is dedicated to the above-mentioned challenges and opportunities of modern marketing. The basis of market-oriented and market-driven corporate management is an integrated approach that views marketing as a holistic management concept of a modern company.
Through intensive exchange with qualified lecturers from science and practice, you will acquire the necessary expertise for contemporary marketing and develop new ways of looking at products, services, instruments, approaches, markets and the environment.
In four consecutive modules, you will (1) learn how to develop a thorough marketing strategy, (2) discover a customer-centered approach, (3) get to know a selection of modern communication measures and (4) map out a measurement concept for marketing activities tailored to your requirements. Furthermore, you will discuss and apply these skills in a lively exchange with lecturers and participants.
You meet participants from a wide range of sectors, benefit from different perspectives and intensively examine relevant contents during this course. In addition, case studies, project work and your practice-related final thesis build bridges between the scientific findings, theoretical foundations and your professional practice.
Upon completion of the Certificate in Marketing Management, you will be able to
The part-time course is designed for
The certificate course can be counted towards the Executive MBA Management & Leadership.* For application until 26.03.2023 -10% on the regular tuition fee
Curriculum ( pdf | 112.31K )
The certificate course is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.
The following achievements are to be provided:
Assoz. FH-Prof. Dr. Kristina KleinlercherMCI Lecturer, Department Business & Management, Innsbruck / Tyrol
Mag. Fabian Bösch, B.A.Lowyer, Law firm Greiter-Pegger-Kofler & Partner, Innsbruck / Tyrol
FH-Prof. Dr. Claudia BrauerMCI Lecturer, Department Business & Management, Innsbruck / Tyrol
DI (FH) Mag. Matthias Constantini Managing Director at Digitalagency iwmb.now OG, Innsbruck / Tyrol
Ing. Marc Heiss, BASEO Marc Heiss Digital GmbH, Reith bei Seefeld / Tirol
Mag. (FH) Irne Michl, MAContent Strategin, Bestseller-Autorin von „Think Content!“, Tattendorf / Lower Ausstria
Prof. Dr. Matthias Schulten Professor of Marketing of University Südwestfalen / Germany
The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.
All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).
The certificate course in Marketing Management can be counted towards the Executive MBA Management & Leadership.