Marketing

Achieve success through professional market cultivation.

Globalization, market saturation, and cutthroat competition present special challenges. However, with a professional marketing strategy, companies and organizations can still achieve a breakthrough while laying the foundation for sustainable success. The basis for a management strategy in line with the market is offered by an integrated approach that sees marketing as a holistic management concept of modern business.

The Certificate in Marketing program teaches international marketing know-how based on the current state of research and practical requirements. The intensive exchange with highly qualified lecturers allows participants to develop a new perspective on products, markets, and the environment. In addition to relevant strategies and concepts, they are also taught respective tools for practical implementation.

The course attracts figures from the most diverse sectors and, thus, offers different perspectives and views. This facilitates the transfer of knowledge and intensifies the discussion of the course content. In addition, case studies, project assignments, and a final paper allow participants to relate the theoretical knowledge acquired to their own professional experience.

In this course you will

  • evaluate the significance of marketing for your organization or business,
  • learn how to effectively apply modern marketing tools and methods and create a respective organizational structure,
  • acquire state-of-the-art methods and tools to adequately master new challenges,
  • create a personal management concept as part of your final project, and be enabled to apply this to meeting the challenges of your profession.


The part-time program is designed for entrepreneurs, executives, and future decision makers looking to acquire advanced marketing know-how and/or to qualify for the growing demands of their current position in marketing and sales.

Short Facts
  • Duration: 16 days
  • Next start: 6, December 2018
  • Application deadline: 12, November 2018
  • Language: German
  • Costs: EUR 4,490,-
  • ECTS: 20

Apply now!

Contact
Olena Rigger
Dr. Olena Rigger Office Management +43 512 2070 - 2104This email address is being protected from spambots. You need JavaScript enabled to view it.

Your way to success

The numerous graduates of the Certificate in Marketing program attest to the success of this course. Please see below for more information:

The Certificate in Marketing program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.

The content of the course is divided into eight modules teaching a thorough knowledge of modern marketing. The topics covered include modern marketing methods and tools as well as the design of meaningful organizational structures to adapt your company or organization according to the customers’ requirements.

The program includes 16 on-campus sessions held on Fridays and Saturdays. Please note that extra time will be required to complete five projects assigned as part of select modules and your final paper.

More information on costs & teaching principles can be found here.

Flyer ( pdf | 135.61K )
Schedule ( pdf | 68.84K )
Curriculum ( pdf | 41.09K )

The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.

 

Scientific management

Dr. Hans Mühlbacher
Hans Mühlbacher is Professor of Marketing and research director at the International University of Monaco.

 

Faculty (excerpt):

Christoph Antretter
Christoph Antretter is a partner and the managing director of the Institut für Marketing – Strategieberatung (institute of marketing – strategy consulting), in Innsbruck.

Prof. Dr. Lars Binckebanck
Professor für International Marketing an der Fakultät Wirtschaft, Hochschule Furtwangen / Deutschland

Dr. Maria Kreuzer 
Institut für Marketing und Strategieberatung GmbH, Innsbruck / Tyrol

Prof. Dr. Philipp Alexander Rauschnabel
Professor für online Branding and Brand Management, Hochschule Darmstadt / Deutschland

Prof. Dr. Matthias Schulten
Professor für Marketing an der Fachhochschule Südwestfalen / Deutschland

Dr. Oliver Som
Oliver Som is a professor and lecturer at MCI, Innsbruck. He is also the coordinator for Innovation Management in the Business & Management study program.

The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

The Certificate in Marketing can be counted towards the Executive MBA in General Management and the MSc in Management & Leadership programs. Both have been awarded the FIBAA Premium Seal.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

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