Master strategic management in the tourism and leisure industry
With its enormous potential for growth the tourism and leisure industry is considered one of the most important sectors across the globe. Yet, the fascinating opportunities for the development and international marketing of destinations also require highly qualified leaders. Against this backdrop, the Certificate in Tourism, Destination & Leadership program provides a high-quality training course designed according to most recent findings. It offers a practical guide on how to proactively meet the challenges of the tourism industry.
The program’s focus on the strategic management of destinations, provision of theoretical basics and application examples, and inclusion of study tours to selected destinations enable and promote long-term success in destination development. The course, thus, allows participants to strengthen their position in the sector.
Upon completion of the Certificate in Tourism, Destination & Leadership course you will have
The part-time program is designed for hoteliers, managers and future managers, and decision makers responsible for the management and development of destinations in the tourism and leisure industry.
Flyer ( pdf | 176.57K ) Curriculum ( pdf | 39.15K )
The numerous graduates of the Certificate in Tourism, Destination & Leadership program attest to the success of this course. Please see below for more information:
The Certificate in Tourism, Destination & Leadership program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.
The content of the course is divided into six modules teaching advanced knowledge of modern tourism and destination management. The topics covered include strategic aspects of tourism management such as questions of leadership, family-owned businesses, finance and accounting, service design thinking, marketing and PR, as well as personnel management. A particular focus is placed on destination management.
The program includes 16 on-campus sessions held on Fridays and Saturdays. Please also plan extra time for five projects to be completed as part of selected modules and your final paper.
More information on costs & teaching principles can be found here.
The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.
Scientific management & advisory board
FH-Prof. Mag. Hubert J. SillerHubert J. Siller is a professor at MCI, Innsbruck and the head of department and studies for Tourism Business Studies and Entrepreneurship & Tourism
Dr. Pietro BeritelliPietro Beritelli is an honorary professor and lecturer in business administration with a tourism focus at the Institute for Systemic Management & Public Governance of the University of St. Gallen / Switzerland
Prof. Dr. Anna-Maria Pircher-FriedrichAnna-Maria Pircher-Friedrich is the head of the Institut für sinnzentrierte Persönlichkeits- und Unternehmensführung (institute of meaningful personal and corporate development) in Merano / South Tyrol
Mag. Stefan PirchmoserStefan Pirchmoser is the business development manager of the Innsbrucker Kommunalbetriebe (Innsbruck municipal services) in Innsbruck / Tyrol
Prof. Edgar E. SchaetzingEdgar Schaetzing is the head of the Institute of Hotel and Restaurant Administration in Munich, Germany and a lecturer at the Bad Reichenhall Campus of the IUBH University of Applied Sciences
Dr. Franz TschidererFranz Tschiderer is the chairman of the Serfaus-Fiss-Ladis Tourism Association and the CEO of Serfaus-Fiss-Ladis Marketing
FH-Prof. PD MMag. Dr. habil. Anita ZehrerAnita Zehrer is a professor and lecturer at MCI, Innsbruck and the head of the MCI Family Business Center
In cooperation with:
The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.
The Certificate in Tourism, Destination & Leadership can be counted towards the Executive MSc in Management & Leadership program.
All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).