Tourism, Destination & Leadership

Master strategic management in the tourism and leisure industry

With its enormous potential for growth the tourism and leisure industry is considered one of the most important sectors across the globe. Yet, the fascinating opportunities for the development and international marketing of destinations also require highly qualified leaders. Against this backdrop, the Certificate in Tourism, Destination & Leadership program provides a high-quality training course designed according to most recent findings. It offers a practical guide on how to proactively meet the challenges of the tourism industry.

The program’s focus on the strategic management of destinations, provision of theoretical basics and application examples, and inclusion of study tours to selected destinations enable and promote long-term success in destination development. The course, thus, allows participants to strengthen their position in the sector.

Upon completion of the Certificate in Tourism, Destination & Leadership course you will have

  • mastered the foundation of entrepreneurial success and the ability to purposefully apply strategic instruments,
  • gained a profound overview of strategic developments in tourism and destination management as well as current trends in respective markets,
  • developed the ability to apply your newly acquired knowledge of successful destinations and to develop destinations further,
  • acquired a set of practical solution approaches and strategies for successful destination management in the tourism and leisure industry.

The part-time program is designed for hoteliers, managers and future managers, and decision makers responsible for the management and development of destinations in the tourism and leisure industry.

Short Facts
  • Duration: 16 days
  • Next start: on request
  • Application deadline: anytime
  • Language: German
  • Tuition fee: EUR 4,490,-
  • ECTS: 20

Apply now!

 Victoria Lettenbichler | Program management
Victoria Lettenbichler Program management +43 512 2070 - 2102

Your way to success

The numerous graduates of the Certificate in Tourism, Destination & Leadership program attest to the success of this course. Please see below for more information:

The Certificate in Tourism, Destination & Leadership program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.

The content of the course is divided into six modules teaching advanced knowledge of modern tourism and destination management. The topics covered include strategic aspects of tourism management such as questions of leadership, family-owned businesses, finance and accounting, service design thinking, marketing and PR, as well as personnel management. A particular focus is placed on destination management.

The program includes 16 on-campus sessions held on Fridays and Saturdays. Please also plan extra time for five projects to be completed as part of selected modules and your final paper.

More information on costs & teaching principles can be found here.

Flyer ( pdf | 176.57K )
Curriculum ( pdf | 39.15K )

The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.


Scientific management & advisory board

FH-Prof. Mag. Hubert J. Siller
Hubert J. Siller is a professor at MCI, Innsbruck and the head of department and studies for Tourism Business Studies and Entrepreneurship & Tourism


Faculty (excerpt)

Dr. Pietro Beritelli
Pietro Beritelli is an honorary professor and lecturer in business administration with a tourism focus at the Institute for Systemic Management & Public Governance of the University of St. Gallen / Switzerland

Prof. Dr. Anna-Maria Pircher-Friedrich
Anna-Maria Pircher-Friedrich is the head of the Institut für sinnzentrierte Persönlichkeits- und Unternehmensführung (institute of meaningful personal and corporate development) in Merano / South Tyrol

Mag. Stefan Pirchmoser
Stefan Pirchmoser is the business development manager of the Innsbrucker Kommunalbetriebe (Innsbruck municipal services) in Innsbruck / Tyrol

Prof. Edgar E. Schaetzing
Edgar Schaetzing is the head of the Institute of Hotel and Restaurant Administration in Munich, Germany and a lecturer at the Bad Reichenhall Campus of the IUBH University of Applied Sciences

Dr. Franz Tschiderer
Franz Tschiderer is the chairman of the Serfaus-Fiss-Ladis Tourism Association and the CEO of Serfaus-Fiss-Ladis Marketing

FH-Prof. PD MMag. Dr. habil. Anita Zehrer
Anita Zehrer is a professor and lecturer at MCI, Innsbruck and the head of the MCI Family Business Center

In cooperation with:

  • ÖHV
  • Association of Austrian Hoteliers
  • Federation of Austrian Tourism Management
  • Federation of Tyrolean Tourism Associations

The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

The Certificate in Tourism, Destination & Leadership can be counted towards the Executive MSc in Management & Leadership program.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

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