Corporate Communications

Learn how to convince people, shape relationships, and build an image

Successful corporate communications follows a holistic concept and is the responsibility of strategic management. The respective strategy needs to take account of all important company interest and target groups to build trust. A plethora of measures and instruments are available and should be used to combine individual aspects of corporate communications to form an integrative whole. This includes public relations, employee communication, employer branding, corporate identity, and sponsoring.

Upon completion of this course you will

  • understand proactive communication as a task of strategic management and be able to effectively integrate it into your company,
  • be familiar with the fundamentals and most important models of successful communication, including their effects with regard to perception and aesthetics, psychology, and design,
  • know how to build trust based on communication and how to design a framework for decisions of professional corporate communications,
  • be equipped with relevant methods to use language as an effective instrument of communication,
  • be able to plan communication strategies and implement them in the context of control and evaluation.


Moreover, the course provides you with a useful insight into crisis management.

The part-time program in Corporate Communications is designed for executives, up and coming executives, and future decision makers wishing to acquire professional communication competence. It is also appropriate for individuals who have corporate communication responsibilities or who work in consultancies or other professions related to communication.

With this course of study, we aim to address, in particular, employees of small and medium-sized businesses to provide them with a practical guide to professional corporate communications.

 

 

 

 

 

 

 

Short Facts
  • Duration: 16 days
  • Next start: on request
  • Application deadline: anytime
  • Language: German
  • Tutition fee: EUR 4,490,-
  • ECTS: 20

Apply now!

Contact
 Victoria Lettenbichler | Program management
Victoria Lettenbichler Program management +43 512 2070 - 2102

Your way to success

The numerous graduates of the Certificate in Corporate Communications program attest to the success of this course. Please see below for more information:

The Certificate in Corporate Communications program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.

The content of the course is divided into 13 modules teaching advanced knowledge of corporate communications. The topics covered include not only the strategic aspects of corporate communications, but also the role of language and all tools and methods relevant to a contemporary concept of communication. The course also discusses communication in the context of marketing, public relations, and special cases of communication such as in times of crisis. One of the modules is specifically dedicated to digital communication.

The program includes 16 on-campus sessions held on Fridays and Saturdays. Please also plan extra time for five projects to be completed as part of selected modules and your final paper.

  • More information on costs & teaching principles can be found here.
  • Detailed schedule on request.

Flyer ( pdf | 276.54K )
Curriculum ( pdf | 67.71K )

The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.

Scientific Management

FH-Prof. Dr. Siegfried Walch
MCI Head of Department & Studies for Nonprofit, Social & Health Care Management and International Health & Social Management, Innsbruck / Tyrol

a.o. Univ-Prof. Dr. Heinz K. Stahl
Research Partner at the Interdisciplinary Department of Behavioral Management (IVM), Vienna University of Economics and Business Administration and at the Chair of Economics and Business Administration (WBW), University of Leoben / Austria; independent organizational consultant, Oberwaltersdorf / Austria


Faculty (excerpt)

Dr. Angelika Gabriel-Ritter
Freelance Coach for leadership and organizational development, Feldkirch / Austria

Prof. Dr. Tobias Krohn
Professor in Business Administration, Media and Communications Management, Baden-Württemberg Cooperative State University, Ravensburg / Germany

Gerhard Kürner
CEO of Cyberhouse, Linz / Austria

Mag. Christian Lamp
Digital Marketing Manager, SOS Children’s Villages in Innsbruck / Tyrol

Mag. Dr. Jeannine Meighörner
Lecturer Media & Communications Management program, Baden-Württemberg Cooperate State University in Ravensberg / Germany

Mag. Stefan Pirchmoser
Business Development Manager, Innsbrucker Kommunalbetriebe (Innsbruck municipal services), Innsbruck / Tyrol

Mag. Wolfgang Rigger
Founder and Partner of the Institute of Brand Logic in Innsbruck / Tyrol

Mag. Sabine Volgger
Shareholder of wikopreventk, Innsbruck / Tyrol

The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

The Certificate in Corporate Communications can be counted towards the Executive MSc in Management & Leadership program.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

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