Corporate Communications

Learn how to convince people, shape relationships, and build an image

Successful corporate communications follows a holistic concept and is the responsibility of strategic management. The respective strategy needs to take account of all important company interest and target groups to build trust. A plethora of measures and instruments are available and should be used to combine individual aspects of corporate communications to form an integrative whole. This includes public relations, employee communication, employer branding, corporate identity, and sponsoring.

Upon completion of this course you will

  • understand proactive communication as a task of strategic management and be able to effectively integrate it into your company,
  • be familiar with the fundamentals and most important models of successful communication, including their effects with regard to perception and aesthetics, psychology, and design,
  • know how to build trust based on communication and how to design a framework for decisions of professional corporate communications,
  • be equipped with relevant methods to use language as an effective instrument of communication,
  • be able to plan communication strategies and implement them in the context of control and evaluation.


Moreover, the course provides you with a useful insight into crisis management.

The part-time program in Corporate Communications is designed for executives, up and coming executives, and future decision makers wishing to acquire professional communication competence. It is also appropriate for individuals who have corporate communication responsibilities or who work in consultancies or other professions related to communication.

With this course of study, we aim to address, in particular, employees of small and medium-sized businesses to provide them with a practical guide to professional corporate communications.

Short Facts
  • Duration: 16 days
  • Next start: on request
  • Application deadline: anytime
  • Language: German
  • Tutition fee: EUR 4,490,-
  • ECTS: 20

Apply now!

Contact
Victoria Lettenbichler | Program management
Victoria Lettenbichler Program management +43 512 2070 - 2102

Your way to success

The numerous graduates of the Certificate in Corporate Communications program attest to the success of this course. Please see below for more information:

The Certificate in Corporate Communications program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.

The content of the course is divided into 13 modules teaching advanced knowledge of corporate communications. The topics covered include not only the strategic aspects of corporate communications, but also the role of language and all tools and methods relevant to a contemporary concept of communication. The course also discusses communication in the context of marketing, public relations, and special cases of communication such as in times of crisis. One of the modules is specifically dedicated to digital communication.

The program includes 16 on-campus sessions held on Fridays and Saturdays. Please also plan extra time for five projects to be completed as part of selected modules and your final paper.

More information on costs & teaching principles can be found here.

Flyer ( pdf | 174.13K )

Curriculum ( pdf | 50.10K )

The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.

 

Scientific management & advisory board

FH-Prof. Dr. Siegfried Walch
Siegfried Walch is a university of applied sciences professor and the head of department and studies for Nonprofit, Social & Health Care Management and International Health & Social Management at MCI, Innsbruck / Tyrol

University Prof. Dr. Heinz K. Stahl
Independent management consultant, research partner at the Interdisciplinary Department of Behavioural Science Oriented Management, Vienna University of Economics and Business Administration / Austria
Montanuniversität Leoben; consultant, Oberwaltersdorf / Austria

 

Faculty (excerpt)

Dr. Angelika Gabriel-Ritter
Angelika Gabriel-Ritter is a freelance coach for leadership and organizational development in Feldkirch / Austria

Prof. Dr. Tobias Krohn
Tobias Krohn is a professor in business administration, media and communications management at Baden-Württemberg Cooperative State University in Ravensburg / Germany

Gerhard Kürner
Gerhard Kürner is the CEO of Cyberhouse in Linz / Austria

Mag. Christian Lamp
Christian Lamp is the digital marketing manager of SOS Children’s Villages in Innsbruck / Tyrol

Mag. Dr. Jeannine Meighörner
Jeannine Meighörner is a lecturer in the Media & Communications Management program of the Baden-Württemberg Cooperate State University in Ravensberg / Germany

Mag. Stefan Pirchmoser
Stefan Pirchmoser is the business development manager of the Innsbrucker Kommunalbetriebe (Innsbruck municipal services) in Innsbruck / Tyrol

Ulf D. Posé
Ulf D. Posé is a freelance consultant and instructor, as well as honorary president of the Ethikverband der Deutschen Wirtschaft (ethics association of the German economy) in Mönchengladbach / Germany

Mag. Wolfgang Rigger
Wolfgang Rigger is the founder and a partner of the Institute of Brand Logic in Innsbruck / Tyrol

Mag. Sabine Volgger
Sabine Volgger is a shareholder of wikopreventk, Innsbruck and responsible for process design

The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.

The Certificate in Corporate Communications can be counted towards the Executive MSc in Management & Leadership program.

All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).

Other interesting Certificate Courses