Learn how to convince people, shape relationships, and build an image
Successful corporate communications follows a holistic concept and is the responsibility of strategic management. The respective strategy needs to take account of all important company interest and target groups to build trust. A plethora of measures and instruments are available and should be used to combine individual aspects of corporate communications to form an integrative whole. This includes public relations, employee communication, employer branding, corporate identity, and sponsoring.
Upon completion of this course you will
Moreover, the course provides you with a useful insight into crisis management.
The part-time program in Corporate Communications is designed for executives, up and coming executives, and future decision makers wishing to acquire professional communication competence. It is also appropriate for individuals who have corporate communication responsibilities or who work in consultancies or other professions related to communication.
With this course of study, we aim to address, in particular, employees of small and medium-sized businesses to provide them with a practical guide to professional corporate communications.
The certificate course can be counted towards the Executive MBA Management & Leadership.* For application until 26.03.2023 -10% on the regular tuition fee.
Curriculum ( pdf | 67.71K )
The numerous graduates of the Certificate in Corporate Communications program attest to the success of this course. Please see below for more information:
The Certificate in Corporate Communications program is a part-time course of study based on a didactic concept tailored to the needs of professional decision makers.
The content of the course is divided into 13 modules teaching advanced knowledge of corporate communications. The topics covered include not only the strategic aspects of corporate communications, but also the role of language and all tools and methods relevant to a contemporary concept of communication. The course also discusses communication in the context of marketing, public relations, and special cases of communication such as in times of crisis. One of the modules is specifically dedicated to digital communication.
The program includes 16 on-campus sessions held on Fridays and Saturdays. Please also plan extra time for five projects to be completed as part of selected modules and your final paper.
The faculty includes researchers and experienced practitioners with proven expertise in their respective areas of specialization. Participants in the course will benefit from the combination of recent scientific findings and extensive practical experience provided by our team.
FH-Prof. Dr. Siegfried WalchMCI Head of Department & Studies for Nonprofit, Social & Health Care Management and International Health & Social Management, Innsbruck / Tyrol
a.o. Univ-Prof. Dr. Heinz K. StahlResearch Partner at the Interdisciplinary Department of Behavioral Management (IVM), Vienna University of Economics and Business Administration and at the Chair of Economics and Business Administration (WBW), University of Leoben / Austria; independent organizational consultant, Oberwaltersdorf / Austria
Dr. Angelika Gabriel-RitterFreelance Coach for leadership and organizational development, Feldkirch / Austria
Prof. Dr. Tobias KrohnProfessor in Business Administration, Media and Communications Management, Baden-Württemberg Cooperative State University, Ravensburg / Germany
Gerhard KürnerCEO of Cyberhouse, Linz / Austria
Mag. Christian LampDigital Marketing Manager, SOS Children’s Villages in Innsbruck / Tyrol
Mag. Dr. Jeannine MeighörnerLecturer Media & Communications Management program, Baden-Württemberg Cooperate State University in Ravensberg / Germany
Mag. Stefan PirchmoserBusiness Development Manager, Innsbrucker Kommunalbetriebe (Innsbruck municipal services), Innsbruck / Tyrol
Mag. Wolfgang RiggerFounder and Partner of the Institute of Brand Logic in Innsbruck / Tyrol
Mag. Sabine VolggerShareholder of wikopreventk, Innsbruck / Tyrol
The MCI certificate programs have been designed to meet the highest international quality standards. They are continuously assessed by internal and external bodies.
The Certificate in Corporate Communications can be counted towards the Executive MSc in Management & Leadership program.
All business-related MCI study programs have been accredited by the renowned Association to Advance Collegiate Schools of Business (AACSB).