Marketing & Sales

Explore the world of marketing and sales with our online course, "Marketing & Sales." In just 100 hours, you will gain the knowledge to define marketing, reach customers, and evaluate ethical marketing practices. This flexible and fully online course is designed for individuals who are interested, young entrepreneurs, and aspiring leaders from all fields. Enroll today and expand your skills in this central area of the business world.

Having completed this course, you will

• be able to define marketing and distinguish it from related concepts.
• be able to describe the environmental forces (micro and macro) that affect the company’s ability to serve its customers.
• be able to define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.
• understand different concepts of sales organizations and develop basic sales strategies.
• know how companies can differentiate their offerings from competitors’ products.
• be able to critically reflect on unethical marketing practices.

This course is aimed at

interested individuals, young entrepreneurs, and junior managers from all disciplines who want to gain an in-depth insight into the fundamental workings of marketing and sales. By completing this module, you will be able to expand your skills in understanding methods for developing strategic marketing and sales concepts. The course is also designed for those who wish to evaluate their marketing and sales decisions in terms of their ethical defensibility.

Examination performance

After positive completion of the examination (optional), a certificate can be acquired. The completion of this module consists of the following partial examinations: Multiple-Choice test (20%), written assignment (30%), and oral examination (50%). All examinations can be taken online at flexible times.