Building Your Own (Digital) Business



The one-day seminar is primarily aimed at personalities who want to start a business or want to lead an existing business into the digital world. It is also aimed at managers who work in companies that expect rapid expansion and growth.


You will learn how to establish and develop a company, how to develop a business plan and how to run and finance the company. You know the essential elements of a company as well as their business contexts and interdependencies. In addition, you will learn how digital companies work and how the business models and areas of digital companies differ from "classic" companies.


  • Introduction to the digital economy
  • Business models: online versus offline
  • Creating a business plan
    • Sales and Online Marketing
    • Market and competitive analysis
    • Management team and personnel management
    • Financial Planning
    • Taxes and payment systems
    • Corporate Finance
    • Legal basic structures
    • Intellectual Property
    • IT and data management
  • Learning from mistakes and error prevention
  • Success factors in the implementation


Gerald Hörhan, MSc
Austrian entrepreneur, investment banker, real estate investor and author. He became known through his book "Investmentpunk" and is now one of the leading business influencers in the German-speaking world

Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

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