Business Modell Innovation



This workshop is designed for entrepreneurs and (young) executives in profit and non-profit organizations.


This workshop provides knowledge and practical activities enabling you to describe and apply the concepts of business model and business model innovation in different contexts. You will learn how to analyze and structure the process of business model innovation. You will be enabled to differentiate between select methods for generating ideas for business model innovation and learn how to apply these purposefully. In addition, this workshop will help you understand the relevance of technological implications for existing and new business models and identify respective needs for the adaptation of existing models.


  • Relevance of business model innovation and case examples
  • Definition and conceptual foundation of business models
  • Three types of business model innovation
  • Business model innovation in entrepreneurial practice: what a cross-sector study reveals
  • Strategic tools for the generation and evaluation of business model ideas
  • Management of value propositions
  • Management of the value chain
  • Management of the cost and revenue model
  • Special issues:
    • digitalization and business model innovation
    • social business models
    • hybrid business models


Dr. Patrick Spieth
Patrick Spieth is a professor and the Head of Technology and Innovation Management at the Institute of Management & Business Studies of the University of Kassel

This workshop forms an integral part of the MCI Innovation Management: Competitive Advantages through a Market & Technology Orientation program. The full content can be counted towards the executive certificate course


Short Facts
  • Date(s) and time: 2-day workshop on March 15 – 16, 2019 from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Fee: EUR 720,- excl. VAT / EUR 864,- incl. VAT

Register Now

Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

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