Who we look for
This workshop is designed for entrepreneurs and (young) executives in profit and non-profit organizations.
What we offer
This workshop provides knowledge and practical activities enabling you to describe and apply the concepts of business model and business model innovation in different contexts. You will learn how to analyze and structure the process of business model innovation. You will be enabled to differentiate between select methods for generating ideas for business model innovation and learn how to apply these purposefully. In addition, this workshop will help you understand the relevance of technological implications for existing and new business models and identify respective needs for the adaptation of existing models.
Dr. Patrick SpiethPatrick Spieth is a professor and the Head of Technology and Innovation Management at the Institute of Management & Business Studies of the University of Kassel.
This workshop forms an integral part of the MCI Innovation Management: Competitive Advantages through a Market & Technology Orientation program. The full content can be counted towards the executive certificate course