Who we look for

This workshop is designed for entrepreneurs and (young) executives in profit and non-profit organizations as well as product and innovation managers.

What we offer

The Design Thinking & Innovation Lab workshop is fully dedicated to the topic of innovation. Here you will discover new ways of thinking and acquire a set of methods and tools for the immediate application of these innovative approaches in your company.

In addition to an introduction to design thinking, the workshop discusses the individual phases of the innovation process, thus enabling the development of user-oriented solutions. You will be equipped with the tools you need to design new products, services, and solutions.

According to the motto of learning by doing, expert input will be put to practice in groups using concrete examples and group assignments.

Program

Course contents:

• Design thinking as a user-oriented approach to innovation for successfully translating needs into solutions
• Design thinking tools and their application
• Different phases of the design thinking process illustrated by practical examples
• Empathize and define: how to apply methods of exploration
• Ideate: how to apply creative techniques
• Prototype: how to apply prototyping methods
• Test: how to apply evaluation methods

Additional materials offered on:

• Design thinking mindset, methods and processes
• Specific applications of select tools
• How to apply a concept such as design thinking to your own project

Instructor

Patricia Stark, MBA
Patricia Stark is the CEO of SPLEND, a solution designer and product manager operating at the industrial interface of market and technology. She also works as a lecturer at different universities and universities of applied sciences.