Digital Marketing & Sales



This workshop is designed for entrepreneurs and leaders in middle and executive management as well as young executives in profit and non-profit organizations.


The increasing interconnectedness facilitated by digital media opens up new perspectives in marketing and sales as well as a wide range of opportunities to get in touch with and build lasting relationships with business partners and clients. This workshop teaches some of the most essential skills and competencies for the ideal realization of the potentials of digital media. Based on best practice and practice-oriented examples, the professional application of e-commerce tools is demonstrated, enabling you to immediately apply the newly acquired knowledge in your own professional environment.


  • Digital marketing and sales: trends and best practice in large and small enterprises
  • IT as an enabler in the customer decision-making process: omnicommerce
  • Customer needs in a digital world: the pleasure-meaning-involvement model of happy customers, the social client, values and trust as the currency in successful loyalty business models
  • Opportunities for differentiation: discussion of The Network is Your Customer, components of a unique digital experience, and co-communication
  • Social media menu: planning, components, and recipes


Raimund Mollenhauer
Raimund Mollenhauer is the senior director of a global leader in software manufacturing. He is a mathematician and chemist and advises many European and global companies as a marketing technology and community expert. Mollenhauer also works as the head of and coach in digital media projects (B2B and B2C). He is an instructor and lecturer in the high-quality MCI advanced education programs

This workshop forms an integral part of the MCI Sales Management: How to Up Your Sales in the Digital World program offered at MCI. The full content can be counted towards the executive certificate course.


Short Facts
  • Date(s) and time: 2-day workshop on March 05 – 06, 2020, from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Price: EUR 720,- plus statutory VAT

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Olena Rigger
Dr. Olena Rigger Office Management +43 512 2070 - 2104This email address is being protected from spambots. You need JavaScript enabled to view it.

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