WHO WE LOOK FOR
This workshop is designed for entrepreneurs and leaders in middle and executive management as well as young executives in profit and non-profit organizations.
WHAT WE OFFER
The increasing interconnectedness facilitated by digital media opens up new perspectives in marketing and sales as well as a wide range of opportunities to get in touch with and build lasting relationships with business partners and clients. This workshop teaches some of the most essential skills and competencies for the ideal realization of the potentials of digital media. Based on best practice and practice-oriented examples, the professional application of e-commerce tools is demonstrated, enabling you to immediately apply the newly acquired knowledge in your own professional environment.
Raimund MollenhauerRaimund Mollenhauer is the senior director of a global leader in software manufacturing. He is a mathematician and chemist and advises many European and global companies as a marketing technology and community expert. Mollenhauer also works as the head of and coach in digital media projects (B2B and B2C). He is an instructor and lecturer in the high-quality MCI advanced education programs
This workshop forms an integral part of the MCI Sales Management: How to Up Your Sales in the Digital World program offered at MCI. The full content can be counted towards the executive certificate course.