Who we look for
This workshop is designed for entrepreneurs and leaders in middle and executive management as well as young executives in profit and non-profit organizations.
What we offer
This workshop provides theoretical approaches to evaluating communication in general and corporate communications in particular. After completion of this workshop, you will know various methods and instruments to measure the effects of your communication strategies. You will be able to derive evaluation techniques from corporate communications and thoroughly plan their implementation. Moreover, the workshop teaches you how to assess specific elements of corporate communications from a variety of different perspectives.
Dr. Tobias KrohnTobias Krohn is a professor in business administration, media and communications management at Baden-Württemberg Cooperative State University.
This workshop forms an integral part of the MCI Corporate Communications: Winning People, Shaping Relationships, Building an Image program. The full content can be counted towards the executive certificate course.