Evaluation of Corporate Communications


Who we look for

This workshop is designed for entrepreneurs and leaders in middle and executive management as well as young executives in profit and non-profit organizations.

What we offer

This workshop provides theoretical approaches to evaluating communication in general and corporate communications in particular. After completion of this workshop, you will know various methods and instruments to measure the effects of your communication strategies. You will be able to derive evaluation techniques from corporate communications and thoroughly plan their implementation. Moreover, the workshop teaches you how to assess specific elements of corporate communications from a variety of different perspectives.


  • Starting point of evaluation: the communications effects model
  • Requirements of evaluation systems
  • Environments of corporate communications with increased complexity
  • Indicator systems for the evaluation of corporate communications


Dr. Tobias Krohn
Tobias Krohn is a professor in business administration, media and communications management at Baden-Württemberg Cooperative State University.

Register here

This workshop forms an integral part of the MCI Corporate Communications: Winning People, Shaping Relationships, Building an Image program. The full content can be counted towards the executive certificate course.

Short Facts
  • Date(s) and time: 1-day workshop on March 17, 2018 from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Fee: 430 euros excl. VAT / 516 euros incl. VAT

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Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.
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