Ideas Management



This workshop is designed for entrepreneurs and (young) executives in profit and non-profit organizations.


  • Skills and uses of creative techniques for different objectives and situations
  • Practical advice on how to successfully implement a creative workshop


  • Developing and collecting ideas in the early phase of the innovation process
  • What is creativity? How can we be creative? Is it possible to “plan” creative action?
  • Error culture and creativity
  • Rules for planning workshops on the development of ideas and for handling “difficult” participants
  • Teaching and testing creative techniques for the development of ideas with a focus on simple and practical methods
  • Tips for creating framework conditions to promote creativity in your business


Dr. Oliver Som
Oliver Som is a professor and lecturer at MCI. He is also the head of MCI Innovation Management and the head of the Business & Management study program

This workshop is an integral part of the MCI Innovation Management: Competitive Advantages through a Market & Technology Orientation program. The full content can be counted towards the executive certificate course.

Short Facts
  • Date(s) and time: 1-day workshop on November 30, 2019, from 9 am to 5 pm
  • Location: MCI, Universitaetsstraße 15 or facilities close-by
  • Price: EUR 430,- plus statutory VAT

Register Now

Olena Rigger
Dr. Olena Rigger Office Management +43 512 2070 - 2104This email address is being protected from spambots. You need JavaScript enabled to view it.

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