Innovative Key Account Management

 

Who we look for

This workshop is designed for entrepreneurs and leaders in middle and executive management as well as young executives in profit and non-profit organizations.

What we offer

This workshop provides in-depth knowledge of the central instruments and state-of-the-art methods of key account management. The topics covered include various aspects from the identification of essential key accounts to customer loyalty. Particular focus is placed on the strategic management of key accounts in sales management. You will thus acquire a range of theoretically sound tools for immediate application in your respective profession.

Program

  • Identification of key accounts: customer portfolios, customer lifetime value, and customer selection
  • Key account management strategies: key account selling and team selling
  • Customer loyalty of key accounts: customer relationship management and relationship marketing


Instructor
Dr. Barbara Niersbach
Barbara Niersbach is a lecturer on marketing at the Faculty of Social & Health Studies of Kempten University of Applied Sciences and a lecturer on international sales management at the Professional School of Business & Technology, Kempten.

This workshop forms an integral part of the Sales Management: How to Up Your Sales in the Digital World program offered at MCI. The full content can be counted towards the executive certificate course.

 

Short Facts
  • Date(s) and time: 2-day workshop on February 2 and 3, 2018 from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Fee: 720 euros excl. VAT / 864 euros incl. VAT

Apply Now

Contact
Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

Other interesting Seminars

Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
Privacy Policy