Marketing Intelligence



This workshop is designed for entrepreneurs, up-and-coming executives, company market researchers and all other individuals interested in market research


The seminar offers an introduction to operational market research, providing participants with the basic principles of qualitative and quantitative market research. Brief theoretical sessions are combined with practical examples and the testing of different methods and techniques for optimal learning success. The workshop also allows plenty of space for individual operational market research questions and is rounded off with the development of a market research concept for your company.


  • Formulation of a market research question from an operational problem
  • Market research process
  • Market and competitor analyses
  • Sources of information, methods, forms of data collection, evaluation
  • Selected methods of digital data collection (e.g. netnography, mobile research, online focus groups and questionnaires)


Maria Kreuzer, PhD
Maria Kreuzer is a brand consultant and project associate at IMARK Strategieberatung (strategy consulting). She also works as an associate professor at the International University of Monaco, lectures at MCI and is a passionate qualitative market researcher


Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

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