Who we look for
This workshop is designed for entrepreneurs and (young) executives in business, administration, politics, and culture wishing to professionally realize strategic marketing activities and relevant operational decisions.
What we offer
In this workshop you will be introduced to the different methods to assess marketing activities and learn how to choose the method most suited to your context and goal. You will learn to understand the implications of a brand’s value and know how to adapt desired measurements accordingly.
Dr. Oliver KollOliver Koll is a postdoctoral researcher at the Department of Strategic Management, Marketing & Tourism of the University of Innsbruck. He is a partner and the managing director of the Institut für Marketing – Strategieberatung (Institute of Marketing – Strategy Consulting). Koll is also the director of business insights of Europanel.
This workshop forms an integral part of the MCI Marketing: Success through Professional Market Development program. The full content can be counted towards the executive certificate course.