Kotler et al (2017) in their book "Marketing 4.0: The Guide to Future Marketing" put forward the thesis that marketing must adapt to the changing nature of the customer journey in the digital world. The analysis of consumer-related data forms the basis for the effective use of communication instruments and the effective control of sales channels. Our seminars offer you the opportunity to build the skills you need to successfully shape customer relationships in a digital world.Please note that all seminars are held in German. Find our complete range of seminars HERE.
