Marketing & Sales Control



This workshop is designed for entrepreneurs and leaders in middle and executive management as well as young executives in profit and non-profit organizations.


This workshop teaches you how to implement and evaluate state-of-the-art tools and methods for controlling marketing organizations. By acquiring advanced knowledge of sales control, you will be enabled to achieve a required increase in efficiency in the professional context. In addition to providing a comprehensive range of instruments for the operational application of this know-how, the course also addresses basic strategic aspects.


  • Components of a successful marketing policy
  • Customer management, rating and selection
  • Sales and performance culture
  • Central monetary and non-monetary indicators
  • Indicator systems for sales control


Dr. Karl Pinczolits
Karl Pinczolits is a freelance business consultant with specializations in growth strategies and sales increase working for American, European and Japanese companies. As a team manager, he has gained several years of experience in sales and management. Pinczolits is also the author of relevant expert literature, university of applied sciences professor and lecturer, as well as the scientific head of the MCI Sales Management program

This workshop forms an integral part of the Sales Management: How to Up Your Sales in the Digital World program offered at MCI. The full content can be counted towards the executive certificate course.

Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

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