Social Media



  • Executives wishing to better evaluate and assess the added value of their social media activities
  • Heads and employees of control departments aiming to improve the evaluation of their company’s social media activities
  • Decision makers and employees in marketing and PR departments considering social media activities as a part of their job and aiming to improve their ability to evaluate these activities and adapt them to their marketing strategies
  • Heads and employees of IT and business intelligence departments responsible for the development and implementation of social media activities


As part of this three-day workshop series you will rapidly acquire comprehensive theoretical and practical knowledge of social media and be given the opportunity to put it to practice immediately. Various case examples allow you to apply the newly acquired knowledge according to your own professional challenges. The workshop series stands out due to the wide range of topics it covers. It provides support not only in the strategy-making process, but also in the subsequent assessment of the success of respective social media activities.


  • Social Media Analytics
  • Social Media Strategy


Dr. Claudia Brauer
Claudia Brauer is a university of applied sciences professor and lecturer in the MCI Business & Management and International Business & Management programs

Short Facts
  • Date(s) and time: 3-day workshop on March 10 – 12, 2020, from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Price: EUR 990,- plus statutory VAT

Register Now

Olena Rigger
Dr. Olena Rigger Office Management +43 512 2070 - 2104This email address is being protected from spambots. You need JavaScript enabled to view it.

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