Social Media - Social Media Analytics



  • Executives wishing to better evaluate and assess the added value of their social media activities
  • Heads and employees of control departments aiming to improve the evaluation of their company’s social media activities
  • Decision makers and employees in marketing and PR departments considering social media activities as a part of their job and aiming to improve their ability to evaluate these activities and adapt them to their marketing strategies
  • Heads and employees of IT and business intelligence departments responsible for the development and implementation of social media activities


The significance of social media in the entrepreneurial context is constantly increasing and, therefore, requires that a company’s social media activities are assessed with regard to performance and value. As part of this two-day workshop you will acquire a comprehensive knowledge of respective methods, indicators, and software solutions. You will learn how to evaluate and sustain the effectiveness of your social media activities.


  • Goals and applications of social media monitoring and social media analytics
  • Technical principles of social media monitoring
  • Social media indicators and benchmarking of social media marketing: e.g. Facebook, YouTube, Pinterest, Twitter, LinkedIn, XING, SlideShare, and Flickr
  • Introduction to and application of software solutions for measuring the performance of social media activities
  • Measurement and analysis of shitstorms
  • Data protection and the limitations of social media monitoring


Dr. Claudia Brauer
Claudia Brauer is a university of applied sciences professor and lecturer in the MCI Business & Management and International Business & Management programs

Short Facts
  • Date(s) and time: 2-day workshop on March 10 – 11, 2020, from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Price: EUR 720,- plus statutory VAT

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Olena Rigger
Dr. Olena Rigger Office Management +43 512 2070 - 2104This email address is being protected from spambots. You need JavaScript enabled to view it.

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