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The significance of social media in the entrepreneurial context is constantly increasing and, therefore, requires that a company’s social media activities are assessed with regard to performance and value. As part of this two-day workshop you will acquire a comprehensive knowledge of respective methods, indicators, and software solutions. You will learn how to evaluate and sustain the effectiveness of your social media activities.
Dr. Claudia BrauerClaudia Brauer is a university of applied sciences professor and lecturer in the MCI Business & Management and International Business & Management programs
This workshop forms part of the three-day Social Media workshop series. All three workshop days are available as a package for 990 euros excl. VAT / 1,188 euros incl. VAT.