Social Media - Social Media Strategy



  • Executives wishing to better evaluate and assess the added value of their social media activities
  • Heads and employees of control departments aiming to improve the evaluation of their company’s social media activities
  • Decision makers and employees in marketing and PR departments considering social media activities as a part of their job and aiming to improve their ability to evaluate these activities and adapt them to their marketing strategies
  • Heads and employees of IT and business intelligence departments responsible for the development and implementation of social media activities


The significance of social media in the entrepreneurial context is constantly increasing and, therefore, requires companies to develop their own social media strategies. In this one-day workshop you will acquire a comprehensive knowledge of the different facets of social media marketing and their development with regard to an integrated and sustainable social media strategy.


  • How to develop a sustainable and integrated social media strategy for your business
  • Social media marketing in different corporate divisions, such as in customer care
  • Presentation of different social media channels and their significance
  • Best practice: successful and unsuccessful social media strategies
  • Future social media trends
  • How to handle shitstorms in social media
  • Social media guidelines and social media monitoring


Dr. Claudia Brauer
Claudia Brauer is a university of applied sciences professor and lecturer in the MCI Business & Management and International Business & Management programs


Short Facts
  • Date(s) and time: 1-day workshop on March 12, 2020, from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Price: EUR 430,- plus statutory VAT

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Olena Rigger
Dr. Olena Rigger Office Management +43 512 2070 - 2104This email address is being protected from spambots. You need JavaScript enabled to view it.

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