Social Selling in B2B and B2C



This workshop is designed for entrepreneurs and leaders in middle and executive management as well as young executives in profit and non-profit organizations.


The inclusion of social media tools in marketing and sales opens up a variety of great opportunities. Yet, the unprofessional use of such instruments bears even greater risks. Due to the interconnectedness of important stakeholders based on the digital media, today’s organizations can no longer ignore these channels of communication. This workshop teaches vital strategies for the skilled use of social media and mobile marketing. Moreover, it provides the most recent developments and trends in the field. Application-oriented activities and examples will allow you to immediately apply the newly acquired knowledge to your own professional situation.


  • Current developments and opportunities in social selling
  • Analysis and development of social selling campaigns:
    • Facebook
    • Instagram
    • YouTube
    • LinkedIn/XING
  • Campaign and content management: significance, systems, best practice, budgeting, and
  • performance measurement of social selling activities


Matthias Lechle
Matthias Lechle is an engineer as well as a founding member and executive partner of an advertising agency that is among the pioneers in mobile marketing and responsible for the development and conception of the digital campaigns of a number of renowned international companies. Lechle is also an instructor and lecturer in the high-quality MCI advanced education programs

This workshop forms an integral part of the MCI Sales Management: How to Up Your Sales in the Digital World program offered at MCI. The full content can be counted towards the executive certificate course.

Short Facts
  • Date(s) and time: 1-day workshop on May 9, 2019 from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Fee: EUR 430,- excl. VAT / EUR 516,- incl. VAT

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Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

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