Who we look for

This workshop is designed for entrepreneurs as well as (young) executives in business, administration, politics, and culture who strive to professionally realize strategic marketing and relevant operational decisions.

What we offer

In this workshop you will be enabled to identify the most essential stakeholders and their strategic significance in your respective professional context, to determine the value creation process in relation to these stakeholders, to control the degree of required stakeholder satisfaction, and to design relationship management according to the individual stakeholders’ relevance.

Program

• Stakeholder systems analysis
• Stakeholder value management
• Key stakeholder management
• Stakeholder satisfaction management
• Stakeholder commitment

Instructor

Dr. Hans Mühlbacher
Hans Mühlbacher is a research director and professor in marketing at the International University of Monaco. Mühlbacher is also the scientific head of the MCI Marketing program.

This workshop forms an integral part of the MCI Marketing: Success through Professional Market Development program. The full content can be counted towards the executive certificate course.