This workshop is designed for entrepreneurs and (up-and-coming) executives in business, administration, politics and culture, and all other individuals interested in marketing and learning more about storytelling and branding.


In this seminar, participants immerse themselves in the exciting world of brand communication and strategy and thus acquire up-to-the-minute knowledge about how to effectively communicate with their specific target group. Social media channels are essential for companies, which means that they increasingly draw on storytelling strategies. In doing so, they can promote and intensify communication with their target group and ultimately achieve the active involvement of the customers in brand activities. By targeted measures, storytelling brings a brand to life in the minds of its customers, while branding charges it with emotions. Consequently, storytelling strategies, such as influencer marketing or geocaching, achieve an above-average interaction rate.


  • General introduction to marketing
  • The importance of consistent brand communication
  • Strategic orientation
  • Storytelling as an important marketing tool
  • Examples of storytelling
  • Communication with the target group


Gerhard Kürner
Gerhard Kürner is a managing partner of Lunik2 Holding and has many years of experience in international marketing, communication and IT

Short Facts
  • Date and time: May 14th, 2019 from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Fee: EUR 430,- excl. VAT / EUR 516,- incl. VAT

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Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.

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