The Logic of Strategy & Operationalization


Who we look for

This workshop is designed for entrepreneurs and (young) executives wishing to introduce a control system to their business or to expand and systemize existing control approaches in accordance with their company’s goals.

What we offer

In this workshop you will be familiarized with the functions and uses of the balanced scorecard control and performance management tool. You will learn how to apply this in small and medium-sized to large profit and non-profit organizations.


  • Concept and objectives of performance management
  • Strategy discussion and operationalization using strategy maps
  • Strategy measurement and implementation using the BSC
  • Value-centered organizational strategy
  • Success story: reports of BSC users


Professor Bernd Kirschner
Bernd Kirschner is a university of applied sciences professor with a business administration degree. He is the head of department and studies for Business & Management and International Business & Management at MCI. Kirschner also works as an instructor and lecturer on strategic management and control.

This workshop forms an integral part of the MCI Controlling & Management: Planning Success, Shaping Processes, Achieving Results program. The full content can be counted towards the executive certificate course.


Short Facts
  • Date(s) and time: 2-day workshop on March 2 and 3, 2018 from 9 am to 5 pm
  • Location: MCI, Universitätsstraße 15 or facilities close-by
  • Fee: 720 euros excl. VAT / 864 euros incl. VAT

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Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.
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