MarketingSuccess through Professional Market Development
“The product is the star.” That is a marketing truism. But in today’s increasingly fierce competitive climate, a good product no longer sells itself. But how are companies to know what their customers’ really want and are willing to buy? Messages like “Walk in your customers’ shoes” are basically correct but, where market choices and product decisions of long-term relevance need to be made, they are of little help in the individual case.
The MCI executive certificate course in Marketing – Success through Professional Market Development is a quality-oriented continuous education program designed to provide decision-makers in trade and industry, public administration, and the fields of politics and culture with support that is both practical and theoretically sound.
Graduates of this Executive Certificate program also receive credits for the MCI's General Management Executive MBA and Master of Science in Management & Leadership MSc, both of which have been awarded the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA). MCI’s business programs have also earned initial accreditation by AACSB International.