Sales ManagementHow to Up Your Sales in the Digital World
In an increasingly digital world, sales management challenges companies in every industry to embark on a holistic approach meeting the growing expectations and needs of their customers and thus achieving success for all stakeholders involved. In order to achieve best possible results, modern sales management practice places particular focus on a variety of success strategies including
- omnichannel management,
- digital marketing and sales,
- brand management in the social media,
- social selling,
- leadership skills,
- sales communication,
- high-performance sales control,
- and trading.
Graduates of this Executive Certificate program also receive credits for the MCI's General Management Executive MBA and Master of Science in Management & Leadership MSc, both of which have been awarded the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA). MCI’s business programs have also earned initial accreditation by AACSB International.
Information about relevant scholarships