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Short Facts

Duration:16 days
Next start:November 2017
Application deadline:27 October 2017
Contact:Dr. Olena Rigger, olena.rigger@mci.edu, +43 512 2070 - 2104

Sales Management

How to Up Your Sales in the Digital World

In an increasingly digital world, sales management challenges companies in every industry to embark on a holistic approach meeting the growing expectations and needs of their customers and thus achieving success for all stakeholders involved. In order to achieve best possible results, modern sales management practice places particular focus on a variety of success strategies including
  • omnichannel management,
  • digital marketing and sales,
  • brand management in the social media,
  • social selling,
  • leadership skills,
  • sales communication,
  • high-performance sales control,
  • and trading.
The Executive Certificate program in Sales Management, How to Up Your Sales in the Digital World, offers a concise update focusing on all the essential aspects of a holistic and modern approach to sales management, enabling you to recognize and utilize changing parameters and opportunities for your own business. Based on highly topical and relevant information, the program delivers new impulses for strategic (re-)orientation and demonstrates chances as well as enablers for the implementation of respective measures. It provides encouragement to target and plan specific activities for the optimization and prospective expansion of an effective sales management.

Graduates of this Executive Certificate program also receive credits for the MCI's General Management Executive MBA and Master of Science in Management & Leadership MSc, both of which have been awarded the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA). MCI’s business programs have also earned initial accreditation by AACSB International.
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