Curriculum Vitae
 Christiane Aufschnaiter, Bakk. Phil. PhD

Christiane Aufschnaiter, Bakk. Phil. PhD
Head of Bachelor's Program Business Administration Online
Lecturer
+ 43 512 2070 - 4211
christiane.aufschnaiter@mci.edu




Christiane Aufschnaiter, Bakk. Phil. PhD


Head of Studies Business Administration Online, Academic Director General Management, Lecturer in Marketing & research in the field of Branding / Consumer Culture Theory

2023 - present
Academic Director BA (CE) General Management - MCI The Entrepreneurial School

2022 - present
Head of Studies & Deputy Head of Department Business Administration Online - MCI The Entrepreneurial School

2021 - present
Project coordination MCI eStudy - MCI The Entrepreneurial School

2020 - 2022
Lecturer - MCI The Entrepreneurial School

2017 - 2020
Teaching & Research Assistant - MCI The Entrepreneurial School

2014 - 2016
Marketing Manager - B2B Marketing, Product Marketing, Event Marketing - karriere.at Informationsdienstleistung GmbH

2011 - 2014
Project Manager at the Export Center - Communication & PR, Consulting, Event Management - Upper Austria Economic Chamber

2019 - 2023
Doctoral Programme "Organizing the Digital" - University of Innsbruck

2017 - 2023
PhD Program Management - Focus: Branding - University of Innsbruck (PhD)

2008 - 2011
Russian - University of Innsbruck (Bakk. Phil.)

2007 - 2008
Exchange student - International Economics and Business Studies - Uppsala University (-)

2005 - 2010
International Economics and Business Studies - University of Innsbruck (Mag.)

Digital Methods Workshop - Innsbruck University

Digital Methods Workshop - Innsbruck University

Teaching with Cases Online - Harvard Business School

Writing for the Web - MCI Management Center Innsbruck

Kompetenzorientiert Prüfungen gestalten - FHK

Focus English for Lecturers - MCI Management Center Innsbruck

Didaktik und Flipping the Classroom - MCI Management Center Innsbruck

Qualitative Sozialforschung - MCI Management Center Innsbruck

Webinare planen und gestalten - MCI Management Center Innsbruck

Sakai Basics & Advanced - MCI Managment Center Innsbruck

Higher education didactics - Österreichische Fachhochschul Konferenz / MCI

Adobe Connect Basics & Advanced - MCI Management Center Innsbruck

Prüfen mit Rubrics - MCI Management Center Innsbruck

TC Exam Schulung - MCI Management Center Innsbruck

Marketing I (BA Betriebswirtschaft Online / BA Business Administration Online) Marketing II (BA Betriebswirtschaft Online / BA Business Administration Online) - MCI Entrepreneurial School

Applied Project / Master Thesis Coaching (MA Corporate Governance & Finance Online) - MCI Entrepreneurial School

Marketing & Sales (BA Business Administration Online) Digital Marketing (BA Business Administration Online) Academic Coaching (BA Business Administration Online) Digital Competence & Self-management (BA Business Administration Online) - MCI The Entrepreneurial School

Self-management & Leadership (MA Corporate Governance & Finance Online) - MCI The Entrepreneurial School

Marketing & Kommunikation (Zertifikatslehrgang "Green Transition & ESG Management) - MCI The Entrepreneurial School

2011
University of Innsbruck
Grant of achievement

2010
University of Innsbruck
Grant of achievement

2009
University of Innsbruck
Grant of achievement

  • Schwarz, S., Aufschnaiter, C. & Hemetsberger, A. (2022) Social linking practices across physical distance: The material constitution of sociality. Marketing Theory 23(2): 321-342. https://doi.org/10.1177/14705931221137732

  • Aufschnaiter, C. (2023). Consuming Materiality in the Digital Age (Doctoral Dissertation). Innsbruck: University of Innsbruck.

  • Aufschnaiter, C. (forthcoming). Materiality. In J. Gollnhofer, R. Hofstetter & T. Tomczak (Eds.), Elgar Encyclopedia of Consumer Behavior. Cheltenham, UK: Edward Elgar Publishing Limited.
  • Aufschnaiter, C. (forthcoming). Digital Consumption. In J. Gollnhofer, R. Hofstetter & T. Tomczak (Eds.), Elgar Encyclopedia of Consumer Behavior. Cheltenham, UK: Edward Elgar Publishing Limited.
  • Aufschnaiter, C. (forthcoming). Consumer-Object Relations. In J. Gollnhofer, R. Hofstetter & T. Tomczak (Eds.), Elgar Encyclopedia of Consumer Behavior. Cheltenham, UK: Edward Elgar Publishing Limited.
  • Pammer, M., Waldegger, J., & Aufschnaiter, C. (2021). Handwerk digital: Kulturwandel als Erfolgsfaktor. In SRH Fernhochschule (Eds.), Vernetzte Arbeitswelt - Der digitale Arbeitnehmer (pp. 61-77). Springer.

  • Schwarz, S. & Aufschnaiter, C. (2022). Brand Nomadicity: Redefining Consumer-Brand Relationships in Liquid Modernity. In Chen, H., Eckhardt, G., & Hamilton, R. (eds.)., NA-Advances in Consumer Research (Vol. 50, pp. 18.23). Duluth: Association for Consumer Research.
  • Aufschnaiter, C., Schwarz, S. & Hemetsberger, A. (2021). Anchors on the Move: Digital Nomads' Solid Footholds in Liquidity. In Bradford, T. W., Keinan, A., & Thomson, N. (Eds.), NA-Advances in Consumer Research (Vol. 49, pp. 27-31). Duluth: Association for Consumer Research.
  • Aufschnaiter, C. (2020). Consumer Creativity: Materializing the Moleskine Notebook in Digital Space. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), NA-Advances in Consumer Research (Vol. 48, pp. 26-30). Duluth: Association for Consumer Research.

    Aufschnaiter, C., Schwarz, S. & Russell, C. (2023) Beyond the Physical: A Spatial and Temporal Framework of Consumption in Mobility. Working Paper presented at the Consumer Culture Theory conference, Lund.

    Pammer, M., Aufschaiter, C., Bernsteiner, R., Ploder, C. (2023). Online Planspiel für Prozessmanagement. Paper presented at the Learntec Convention, Karlsruhe

    Schwarz, S. & Aufschnaiter, C. (2022). Brand Nomadicity: Redefining Consumer-Brand Relationships in Liquid Modernity Paper presented at the annual conference of the Association for Consumer Research.

    Aufschnaiter, C. & Schwarz, S. (2022). Breaking Branding Boundaries: The Materialization of Brands Between Liquidity and Solidity. Working Paper presented at the Consumer Culture Theory conference, Online Conference.

    Aufschnaiter, C. & Schwarz, S. (2022). The Constitution of Brands as Solid Anchors and Liquid Motors: A Moleskine Case". Working Paper presented at the Brand Camp Conference, Obergurgl/Austria.

    Aufschnaiter, C., Schwarz, S. & Hemetsberger, A. (2021). Anchors on the Move: Digital Nomads' Solid Footholds in Liquidity. Paper presented at the annual conference of the Association for Consumer Research.

    Aufschnaiter, C. (2020, October). Consumer creativity: Materializing the Moleskine notebook in digital space. Paper presented at the annual conference of the Association for Consumer Research, Online Conference

2018 - 2020
Digitization strategy & change in the field of craft businesses - MCI Entrepreneurial School

Fischer von Edelau Victoria (2024): The Impact of Influencer Marketing on Consumers' Tourism Destination Choice: The Case of South Tyrol, Italy

Braitmaier Robin (2023): Influencer-Marketing: Identifikation und Analyse der Kommunikationsstrategien von Social-MediaInfluencer:innen

Trautner Lydia (2023): Social Media und Employer Branding: Eine Analyse des Onlinemarketings für die österreichische Hotellerie

Daum Tanja (2022): The Role of YouTube Influencers Regarding the Promotion of Sustainable Clothing Consumption Behaviors of Young People

Insam Sophia (2022): Consumption Practices: How do Women's Consumption Practices Change Once They Become Mothers?

Strolz Laura (2022): Influencer Marketing: Charakteristika erfolgreicher Markenbotschafterinnen und -botschafter im Skisport

Peherstorfer Jakob (2022): Deep Talk vs. Deep Learning: Der Einfluss von künstlicher Intelligenz auf die wahrgenommene Servicequalität von Banken

Hollestelle Wout (2021): Nudging Online Consumers: Discovering why Personalized Outbound Communication Influences Digital Consumption (Conversion Rates)

Gomille Theresia (2021): Stationärer Lebensmitteleinkauf: Aufrechterhaltung und Stärkung des persönlichen Kundenservice in Zeiten der Digitalisierung

Insam Silvia (2021): Don't Buy This Jacket: Consumers' Clothing Habits, Motivations, and Willingness to Change in Order to Protect the Environment

Unterdorfer Robert (2021): Dynamische Preisstrategien für Tagesskipässe: Akzeptanz und wahrgenommene Preisfairness im österreichischen Skisektor

Pfeiffer Philipp (2021): Building and Sustaining Customer Trust on Instagram During the Pandemics: A Netnography on Non-Vital Health Brands and Service Providers in German Speaking Countries

Steigauf Peter (2021): PR Communication of Food Retailers in the Course of the COVID-19 Pandemic: A Qualitative Study Focused on the Status Quo and Future Developments Within CSR Topics

Rasner Nicole (2021): The Perception of Gender-Based Pricing in Austria

Wallner Laura Maria (2021): Genderspezifische Unterschiede in den Positionierungsstrategien von Spitzensportler/innen auf Instagram

Kainzbauer Katharina (2021): Die Auswirkung von Regionalität auf das Konsumverhalten von Fleischalternativen

Galluseder Julia (2021): Rethinking the Role of the Human Resources Department During a Change Management Process

Osafanmwen Bright Osayuwa (2021): The Application Of Social Media As A Marketing Tool For Start-up Entrepreneurs In Nigeria

Kohlbacher Barbara (2021): Steigerung des Markenwertes eines neu eingeführten Fast Moving Consumer Goods mithilfe von Social Media

Ladstätter Anna (2021): Nachhaltigkeitskommunikation der Lebensmittelbranche auf Instagram in Österreich

Ortlieb Nina (2020): Dynamische Preisstrategien für Skipässe: Eine Analyse der Potentiale für österreichische Skigebiete

Koller Michael (2020): Der Apothekenmarkt im Wandel - die Bedeutung des Customer Relationship Managements für die pharmazeutische Industrie

Calzavara Matteo (2020): Alexa, can I trust you? A Qualitative Analysis on the Influence of Privacy and Security Concerns on the Usage of Amazon Echo

Gstaltner Lukas (2020): Product Endorsements by Professional Triathletes: The Influence of Professionals on the Buying Behavior of Recreational Athletes

Nocker Clemens (2020): It's All About Branding! Visueller Wiedererkennungswert von Kopf- und Flaschensponsorings im FIS Skiweltcup

Mitterrutzner Andrea (2020): Overtourism durch Instagrammability - Auswirkungen auf die Hotellerie in Südtirol

Krexner Magdalena (2019): Green Marketing: Nachhaltige Produktpolitik in der österreichishcen Naturkosmetikbranche

Blunder Lukas (2019): Das Massenwerbemedium Plakat im Wandel der Zeit

Hafele Claudia (2019): Mitarbeiter/innen als Markenbotschafter/innen im Social Web - eine Analyse der Südtiroler Dienstleistungsbranche

Stricker Alexandra (2019): Gender Diversity als Instrument einer erfolgreichen Employer Branding Strategie

Steigauf Peter (2023): The Role of Sustainability Marketing in Driving Airline Brand Loyalty: A Qualitative Study Investigating Short-Haul Leisure Travel in Europe

Eckert Thomas (2020): The Value of CSR in the Snowboard Industry