Mag. Christiane Aufschnaiter, Bakk. Phil.

2020 - present
Lecturer - MCI The Entrepreneurial School

2017 - 2020
Teaching & Research Assistant - MCI Entrepreneurial School

2014 - 2016
Marketing Manager - B2B Marketing, Product Marketing, Event Marketing - karriere.at Informationsdienstleistung GmbH

2011 - 2014
Project Manager at the Export Center - Communication & PR, Consulting, Event Management - Upper Austria Economic Chamber

2019 - present
Doctoral Programme "Organizing the Digital" - University of Innsbruck

2017 - present
PhD Program Management - Focus: Branding - University of Innsbruck (PhD)

2008 - 2011
Russian - University of Innsbruck (Bakk. Phil.)

2007 - 2008
Exchange student - International Economics and Business Studies - Uppsala University (-)

2005 - 2010
International Economics and Business Studies - University of Innsbruck (Mag.)

Digital Methods Workshop - Innsbruck University

Higher education didactics - Österreichische Fachhochschul Konferenz / MCI

Tutorials in micro- and macroeconomics - University of Innsbruck

Marketing I (BA Betriebswirtschaft Online / BA Business Administration Online) Marketing II (BA Betriebswirtschaft Online / BA Business Administration Online) - MCI Entrepreneurial School

Applied Project / Master Thesis Coaching (MA Corporate Governance & Finance Online) - MCI Entrepreneurial School

2011
University of Innsbruck
Grant of achievement

2010
University of Innsbruck
Grant of achievement

2009
University of Innsbruck
Grant of achievement

• Aufschnaiter, C. (forthcoming). Consumer creativity: Materializing the Moleskine notebook in digital space. NA - Advances in Consumer Research, Vol. 48.

Aufschnaiter, C. (2020, October). Consumer creativity: Materializing the Moleskine notebook in digital space. Paper presented at the annual conference of the Association for Consumer Research, Online Conference

2018 - present
Digitization strategy & change in the field of craft businesses - Digitization strategy & change in the field of craft businesses - MCI Entrepreneurial School

Ortlieb Nina (2020): Dynamische Preisstrategien für Skipässe: Eine Analyse der Potentiale für österreichische Skigebiete

Koller Michael (2020): Der Apothekenmarkt im Wandel - die Bedeutung des Customer Relationship Managements für die pharmazeutische Industrie

Calzavara Matteo (2020): Alexa, can I trust you? A Qualitative Analysis on the Influence of Privacy and Security Concerns on the Usage of Amazon Echo

Gstaltner Lukas (2020): Product Endorsements by Professional Triathletes: The Influence of Professionals on the Buying Behavior of Recreational Athletes

Nocker Clemens (2020): It's All About Branding! Visueller Wiedererkennungswert von Kopf- und Flaschensponsorings im FIS Skiweltcup

Mitterrutzner Andrea (2020): Overtourism durch Instagrammability - Auswirkungen auf die Hotellerie in Südtirol

Krexner Magdalena (2019): Green Marketing: Nachhaltige Produktpolitik in der österreichishcen Naturkosmetikbranche

Blunder Lukas (2019): Das Massenwerbemedium Plakat im Wandel der Zeit

Hafele Claudia (2019): Mitarbeiter/innen als Markenbotschafter/innen im Social Web - eine Analyse der Südtiroler Dienstleistungsbranche

Stricker Alexandra (2019): Gender Diversity als Instrument einer erfolgreichen Employer Branding Strategie

Eckert Thomas (2020): The Value of CSR in the Snowboard Industry