Mag. Christiane Aufschnaiter, Bakk. Phil.

2021 - present
Projektkoordinatorin MCI eStudy - MCI The Entrepreneurial School

2020 - present
Lecturer - MCI The Entrepreneurial School

2017 - 2020
Teaching & Research Assistant - MCI Entrepreneurial School

2014 - 2016
Marketing Manager - B2B Marketing, Product Marketing, Event Marketing - karriere.at Informationsdienstleistung GmbH

2011 - 2014
Project Manager at the Export Center - Communication & PR, Consulting, Event Management - Upper Austria Economic Chamber

2019 - present
Doctoral Programme "Organizing the Digital" - University of Innsbruck

2017 - present
PhD Program Management - Focus: Branding - University of Innsbruck (PhD)

2008 - 2011
Russian - University of Innsbruck (Bakk. Phil.)

2007 - 2008
Exchange student - International Economics and Business Studies - Uppsala University (-)

2005 - 2010
International Economics and Business Studies - University of Innsbruck (Mag.)

Digital Methods Workshop - Innsbruck University

Digital Methods Workshop - Innsbruck University

Teaching with Cases Online - Harvard Business School

Writing for the Web - MCI Management Center Innsbruck

Kompetenzorientiert Prüfungen gestalten - FHK

Focus English for Lecturers - MCI Management Center Innsbruck

Didaktik und Flipping the Classroom - MCI Management Center Innsbruck

Qualitative Sozialforschung - MCI Management Center Innsbruck

Webinare planen und gestalten - MCI Management Center Innsbruck

Sakai Basics & Advanced - MCI Managment Center Innsbruck

Higher education didactics - Österreichische Fachhochschul Konferenz / MCI

Adobe Connect Basics & Advanced - MCI Management Center Innsbruck

Prüfen mit Rubrics - MCI Management Center Innsbruck

TC Exam Schulung - MCI Management Center Innsbruck

Marketing I (BA Betriebswirtschaft Online / BA Business Administration Online) Marketing II (BA Betriebswirtschaft Online / BA Business Administration Online) - MCI Entrepreneurial School

Applied Project / Master Thesis Coaching (MA Corporate Governance & Finance Online) - MCI Entrepreneurial School

Marketing & Sales (BA Business Administration Online) Digital Marketing (BA Business Administration Online) Academic Coaching (BA Business Administration Online) - MCI The Entrepreneurial School

Self-management & Leadership (MA Corporate Governance & Finance Online) - MCI The Entrepreneurial School

2011
University of Innsbruck
Grant of achievement

2010
University of Innsbruck
Grant of achievement

2009
University of Innsbruck
Grant of achievement

• Pammer, M., Waldegger, J., & Aufschnaiter, C. (2021). Handwerk digital: Kulturwandel als Erfolgsfaktor. In SRH Fernhochschule (Eds.), Vernetzte Arbeitswelt - Der digitale Arbeitnehmer (pp. 61-77). Springer.

• Aufschnaiter, C., Schwarz, S. & Hemetsberger, A. (2021). Anchors on the Move: Digital Nomads' Solid Footholds in Liquidity. In Bradford, T. W., Keinan, A., & Thomson, N. (Eds.), NA-Advances in Consumer Research (Vol. 49, pp. 27-31). Duluth: Association for Consumer Research.
• Aufschnaiter, C. (2020). Consumer Creativity: Materializing the Moleskine Notebook in Digital Space. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), NA-Advances in Consumer Research (Vol. 48, pp. 26-30). Duluth: Association for Consumer Research.

Aufschnaiter, C. & Schwarz, S. (2022). Breaking Branding Boundaries: The Materialization of Brands Between Liquidity and Solidity. Working Paper presented at the Consumer Culture Theory conference, Online Conference.

Aufschnaiter, C. & Schwarz, S. (2022). The Constitution of Brands as Solid Anchors and Liquid Motors: A Moleskine Case". Working Paper presented at the Brand Camp Conference, Obergurgl/Austria.

Aufschnaiter, C., Schwarz, S. & Hemetsberger, A. (2021). Anchors on the Move: Digital Nomads' Solid Footholds in Liquidity. Paper presented at the annual conference of the Association for Consumer Research.

Aufschnaiter, C. (2020, October). Consumer creativity: Materializing the Moleskine notebook in digital space. Paper presented at the annual conference of the Association for Consumer Research, Online Conference

2018 - 2020
Digitization strategy & change in the field of craft businesses - Digitization strategy & change in the field of craft businesses - MCI Entrepreneurial School

Hollestelle Wout (2021): Nudging Online Consumers: Discovering why Personalized Outbound Communication Influences Digital Consumption (Conversion Rates)

Gomille Theresia (2021): Stationärer Lebensmitteleinkauf: Aufrechterhaltung und Stärkung des persönlichen Kundenservice in Zeiten der Digitalisierung

Insam Silvia (2021): Don't Buy This Jacket: Consumers' Clothing Habits, Motivations, and Willingness to Change in Order to Protect the Environment

Unterdorfer Robert (2021): Dynamische Preisstrategien für Tagesskipässe: Akzeptanz und wahrgenommene Preisfairness im österreichischen Skisektor

Pfeiffer Philipp (2021): Building and Sustaining Customer Trust on Instagram During the Pandemics: A Netnography on Non-Vital Health Brands and Service Providers in German Speaking Countries

Steigauf Peter (2021): PR Communication of Food Retailers in the Course of the COVID-19 Pandemic: A Qualitative Study Focused on the Status Quo and Future Developments Within CSR Topics

Rasner Nicole (2021): The Perception of Gender-Based Pricing in Austria

Wallner Laura Maria (2021): Genderspezifische Unterschiede in den Positionierungsstrategien von Spitzensportler/innen auf Instagram

Kainzbauer Katharina (2021): Die Auswirkung von Regionalität auf das Konsumverhalten von Fleischalternativen

Galluseder Julia (2021): Rethinking the Role of the Human Resources Department During a Change Management Process

Osafanmwen Bright Osayuwa (2021): The Application Of Social Media As A Marketing Tool For Start-up Entrepreneurs In Nigeria

Kohlbacher Barbara (2021): Steigerung des Markenwertes eines neu eingeführten Fast Moving Consumer Goods mithilfe von Social Media

Ladstätter Anna (2021): Nachhaltigkeitskommunikation der Lebensmittelbranche auf Instagram in Österreich

Ortlieb Nina (2020): Dynamische Preisstrategien für Skipässe: Eine Analyse der Potentiale für österreichische Skigebiete

Koller Michael (2020): Der Apothekenmarkt im Wandel - die Bedeutung des Customer Relationship Managements für die pharmazeutische Industrie

Calzavara Matteo (2020): Alexa, can I trust you? A Qualitative Analysis on the Influence of Privacy and Security Concerns on the Usage of Amazon Echo

Gstaltner Lukas (2020): Product Endorsements by Professional Triathletes: The Influence of Professionals on the Buying Behavior of Recreational Athletes

Nocker Clemens (2020): It's All About Branding! Visueller Wiedererkennungswert von Kopf- und Flaschensponsorings im FIS Skiweltcup

Mitterrutzner Andrea (2020): Overtourism durch Instagrammability - Auswirkungen auf die Hotellerie in Südtirol

Krexner Magdalena (2019): Green Marketing: Nachhaltige Produktpolitik in der österreichishcen Naturkosmetikbranche

Blunder Lukas (2019): Das Massenwerbemedium Plakat im Wandel der Zeit

Hafele Claudia (2019): Mitarbeiter/innen als Markenbotschafter/innen im Social Web - eine Analyse der Südtiroler Dienstleistungsbranche

Stricker Alexandra (2019): Gender Diversity als Instrument einer erfolgreichen Employer Branding Strategie

Eckert Thomas (2020): The Value of CSR in the Snowboard Industry