Head of Studies Business Administration Online, Academic Director General Management, Lecturer in Marketing & research in the field of Branding / Consumer Culture Theory
2023 - presentAcademic Director BA (CE) General Management - MCI The Entrepreneurial School2022 - presentHead of Studies & Deputy Head of Department Business Administration Online - MCI The Entrepreneurial School2021 - presentProject coordination MCI eStudy - MCI The Entrepreneurial School2020 - 2022Lecturer - MCI The Entrepreneurial School2017 - 2020Teaching & Research Assistant - MCI The Entrepreneurial School2014 - 2016Marketing Manager - B2B Marketing, Product Marketing, Event Marketing - karriere.at Informationsdienstleistung GmbH2011 - 2014Project Manager at the Export Center - Communication & PR, Consulting, Event Management - Upper Austria Economic Chamber
2019 - 2023Doctoral Programme "Organizing the Digital" - University of Innsbruck2017 - 2023PhD Program Management - Focus: Branding - University of Innsbruck (PhD)2008 - 2011Russian - University of Innsbruck (Bakk. Phil.)2007 - 2008Exchange student - International Economics and Business Studies - Uppsala University (-)2005 - 2010International Economics and Business Studies - University of Innsbruck (Mag.)
Digital Methods Workshop - Innsbruck UniversityDigital Methods Workshop - Innsbruck UniversityTeaching with Cases Online - Harvard Business SchoolWriting for the Web - MCI Management Center InnsbruckKompetenzorientiert Prüfungen gestalten - FHKFocus English for Lecturers - MCI Management Center InnsbruckDidaktik und Flipping the Classroom - MCI Management Center InnsbruckQualitative Sozialforschung - MCI Management Center InnsbruckWebinare planen und gestalten - MCI Management Center InnsbruckSakai Basics & Advanced - MCI Managment Center InnsbruckHigher education didactics - Österreichische Fachhochschul Konferenz / MCIAdobe Connect Basics & Advanced - MCI Management Center InnsbruckPrüfen mit Rubrics - MCI Management Center InnsbruckTC Exam Schulung - MCI Management Center Innsbruck
Marketing I (BA Betriebswirtschaft Online / BA Business Administration Online) Marketing II (BA Betriebswirtschaft Online / BA Business Administration Online) - MCI Entrepreneurial SchoolApplied Project / Master Thesis Coaching (MA Corporate Governance & Finance Online) - MCI Entrepreneurial SchoolMarketing & Sales (BA Business Administration Online) Digital Marketing (BA Business Administration Online) Academic Coaching (BA Business Administration Online) Digital Competence & Self-management (BA Business Administration Online) - MCI The Entrepreneurial SchoolSelf-management & Leadership (MA Corporate Governance & Finance Online) - MCI The Entrepreneurial SchoolMarketing & Kommunikation (Zertifikatslehrgang "Green Transition & ESG Management) - MCI The Entrepreneurial School
2011University of InnsbruckGrant of achievement2010University of InnsbruckGrant of achievement2009University of InnsbruckGrant of achievement
2018 - 2020Digitization strategy & change in the field of craft businesses - MCI Entrepreneurial School
Fischer von Edelau Victoria (2024): The Impact of Influencer Marketing on Consumers' Tourism Destination Choice: The Case of South Tyrol, ItalyBraitmaier Robin (2023): Influencer-Marketing: Identifikation und Analyse der Kommunikationsstrategien von Social-MediaInfluencer:innenTrautner Lydia (2023): Social Media und Employer Branding: Eine Analyse des Onlinemarketings für die österreichische HotellerieDaum Tanja (2022): The Role of YouTube Influencers Regarding the Promotion of Sustainable Clothing Consumption Behaviors of Young PeopleInsam Sophia (2022): Consumption Practices: How do Women's Consumption Practices Change Once They Become Mothers?Strolz Laura (2022): Influencer Marketing: Charakteristika erfolgreicher Markenbotschafterinnen und -botschafter im SkisportPeherstorfer Jakob (2022): Deep Talk vs. Deep Learning: Der Einfluss von künstlicher Intelligenz auf die wahrgenommene Servicequalität von BankenHollestelle Wout (2021): Nudging Online Consumers: Discovering why Personalized Outbound Communication Influences Digital Consumption (Conversion Rates)Gomille Theresia (2021): Stationärer Lebensmitteleinkauf: Aufrechterhaltung und Stärkung des persönlichen Kundenservice in Zeiten der DigitalisierungInsam Silvia (2021): Don't Buy This Jacket: Consumers' Clothing Habits, Motivations, and Willingness to Change in Order to Protect the EnvironmentUnterdorfer Robert (2021): Dynamische Preisstrategien für Tagesskipässe: Akzeptanz und wahrgenommene Preisfairness im österreichischen SkisektorPfeiffer Philipp (2021): Building and Sustaining Customer Trust on Instagram During the Pandemics: A Netnography on Non-Vital Health Brands and Service Providers in German Speaking CountriesSteigauf Peter (2021): PR Communication of Food Retailers in the Course of the COVID-19 Pandemic: A Qualitative Study Focused on the Status Quo and Future Developments Within CSR TopicsRasner Nicole (2021): The Perception of Gender-Based Pricing in AustriaWallner Laura Maria (2021): Genderspezifische Unterschiede in den Positionierungsstrategien von Spitzensportler/innen auf InstagramKainzbauer Katharina (2021): Die Auswirkung von Regionalität auf das Konsumverhalten von FleischalternativenGalluseder Julia (2021): Rethinking the Role of the Human Resources Department During a Change Management ProcessOsafanmwen Bright Osayuwa (2021): The Application Of Social Media As A Marketing Tool For Start-up Entrepreneurs In NigeriaKohlbacher Barbara (2021): Steigerung des Markenwertes eines neu eingeführten Fast Moving Consumer Goods mithilfe von Social MediaLadstätter Anna (2021): Nachhaltigkeitskommunikation der Lebensmittelbranche auf Instagram in ÖsterreichOrtlieb Nina (2020): Dynamische Preisstrategien für Skipässe: Eine Analyse der Potentiale für österreichische SkigebieteKoller Michael (2020): Der Apothekenmarkt im Wandel - die Bedeutung des Customer Relationship Managements für die pharmazeutische IndustrieCalzavara Matteo (2020): Alexa, can I trust you? A Qualitative Analysis on the Influence of Privacy and Security Concerns on the Usage of Amazon EchoGstaltner Lukas (2020): Product Endorsements by Professional Triathletes: The Influence of Professionals on the Buying Behavior of Recreational AthletesNocker Clemens (2020): It's All About Branding! Visueller Wiedererkennungswert von Kopf- und Flaschensponsorings im FIS SkiweltcupMitterrutzner Andrea (2020): Overtourism durch Instagrammability - Auswirkungen auf die Hotellerie in SüdtirolKrexner Magdalena (2019): Green Marketing: Nachhaltige Produktpolitik in der österreichishcen NaturkosmetikbrancheBlunder Lukas (2019): Das Massenwerbemedium Plakat im Wandel der ZeitHafele Claudia (2019): Mitarbeiter/innen als Markenbotschafter/innen im Social Web - eine Analyse der Südtiroler DienstleistungsbrancheStricker Alexandra (2019): Gender Diversity als Instrument einer erfolgreichen Employer Branding Strategie
Steigauf Peter (2023): The Role of Sustainability Marketing in Driving Airline Brand Loyalty: A Qualitative Study Investigating Short-Haul Leisure Travel in EuropeEckert Thomas (2020): The Value of CSR in the Snowboard Industry