Lecturer in Marketing & research in the field of Branding / Consumer Culture Theory
2020 - presentLecturer - MCI The Entrepreneurial School2017 - 2020Teaching & Research Assistant - MCI Entrepreneurial School2014 - 2016Marketing Manager - B2B Marketing, Product Marketing, Event Marketing - karriere.at Informationsdienstleistung GmbH2011 - 2014Project Manager at the Export Center - Communication & PR, Consulting, Event Management - Upper Austria Economic Chamber
2019 - presentDoctoral Programme "Organizing the Digital" - University of Innsbruck2017 - presentPhD Program Management - Focus: Branding - University of Innsbruck (PhD)2008 - 2011Russian - University of Innsbruck (Bakk. Phil.)2007 - 2008Exchange student - International Economics and Business Studies - Uppsala University (-)2005 - 2010International Economics and Business Studies - University of Innsbruck (Mag.)
Digital Methods Workshop - Innsbruck UniversityDigital Methods Workshop - Innsbruck UniversityTeaching with Cases Online - Harvard Business SchoolWriting for the Web - MCI Management Center InnsbruckKompetenzorientiert Prüfungen gestalten - FHKFocus English for Lecturers - MCI Management Center InnsbruckDidaktik und Flipping the Classroom - MCI Management Center InnsbruckQualitative Sozialforschung - MCI Management Center InnsbruckWebinare planen und gestalten - MCI Management Center InnsbruckSakai Basics & Advanced - MCI Managment Center InnsbruckHigher education didactics - Österreichische Fachhochschul Konferenz / MCIAdobe Connect Basics & Advanced - MCI Management Center InnsbruckPrüfen mit Rubrics - MCI Management Center InnsbruckTC Exam Schulung - MCI Management Center Innsbruck
Tutorials in micro- and macroeconomics - University of InnsbruckMarketing I (BA Betriebswirtschaft Online / BA Business Administration Online) Marketing II (BA Betriebswirtschaft Online / BA Business Administration Online) - MCI Entrepreneurial SchoolApplied Project / Master Thesis Coaching (MA Corporate Governance & Finance Online) - MCI Entrepreneurial School
2011University of InnsbruckGrant of achievement2010University of InnsbruckGrant of achievement2009University of InnsbruckGrant of achievement
2018 - presentDigitization strategy & change in the field of craft businesses - Digitization strategy & change in the field of craft businesses - MCI Entrepreneurial School
Ortlieb Nina (2020): Dynamische Preisstrategien für Skipässe: Eine Analyse der Potentiale für österreichische SkigebieteKoller Michael (2020): Der Apothekenmarkt im Wandel - die Bedeutung des Customer Relationship Managements für die pharmazeutische IndustrieCalzavara Matteo (2020): Alexa, can I trust you? A Qualitative Analysis on the Influence of Privacy and Security Concerns on the Usage of Amazon EchoGstaltner Lukas (2020): Product Endorsements by Professional Triathletes: The Influence of Professionals on the Buying Behavior of Recreational AthletesNocker Clemens (2020): It's All About Branding! Visueller Wiedererkennungswert von Kopf- und Flaschensponsorings im FIS SkiweltcupMitterrutzner Andrea (2020): Overtourism durch Instagrammability - Auswirkungen auf die Hotellerie in SüdtirolKrexner Magdalena (2019): Green Marketing: Nachhaltige Produktpolitik in der österreichishcen NaturkosmetikbrancheBlunder Lukas (2019): Das Massenwerbemedium Plakat im Wandel der ZeitHafele Claudia (2019): Mitarbeiter/innen als Markenbotschafter/innen im Social Web - eine Analyse der Südtiroler DienstleistungsbrancheStricker Alexandra (2019): Gender Diversity als Instrument einer erfolgreichen Employer Branding Strategie
Eckert Thomas (2020): The Value of CSR in the Snowboard Industry